1. Takes us to
1.1. Market Strategies
1.1.1. Market Challenges Strategies
1.1.2. Market Follower Strategies
1.1.3. Market Nicher Strategies
2. Brings us to
2.1. Competitive Strategies
2.1.1. Approaches to marketing strategies
2.1.1.1. Basic Competitive Strategies
2.1.1.1.1. -Overall cost leadership -Differentiation -Focus -Operational Excellence -Customizer Intimacy
2.1.1.2. Competitive Positions
2.1.1.3. Market Leader Strategies
2.1.1.3.1. -Expanding Total Demand Protecting Market Share -Expanding Market Share
3. Leads to
3.1. Competitor Analysis
3.1.1. Which includes
3.1.1.1. Identifying Competitors
3.1.1.1.1. Come's with
3.1.1.1.2. Assessing Competitors
3.1.1.1.3. Selecting who to avoid or attack