More Users

1. Measure usage

1.1. More detailed stats

1.2. Google Analytics targets

1.2.1. Sign-Up flow

2. Reach out to new users

2.1. Embassadors

2.1.1. (Tech)bloggers

2.1.2. Power users

2.2. Advertising

2.2.1. Partners

2.2.2. Facebook

2.2.3. Others

2.2.4. Second Life

2.3. Improve explanation on PolarRose.com

2.3.1. Better copy

2.3.2. Conceptual walkthrough (video?)

2.3.3. Announce public roadmap

2.4. Reach out to users with unsupported services

2.4.1. Vote+notify on release of support for service X

2.5. Digital space

2.5.1. Viral Campaign

2.5.1.1. Social media

2.5.1.1.1. Delicious,Reddit, Digg about updates

2.5.1.2. Photo Competition

2.5.1.2.1. Upload pictures on Myspace or Flickr or other

2.5.1.3. Videoclip

2.5.2. Digital events

2.5.3. Wikipedia article

2.5.4. Update LinkedIn

2.5.5. Set up profile on every social networking site

2.6. Physical space

2.6.1. Conferences and events

2.6.2. Newspapers, interviews

3. Encourage reuse - reach out to current users

3.1. Send message on recent updates

3.2. Regular activity overview by email (example LinkedIn)

3.3. Hook up Twitter to Facebook - Ping.fm/naboo/Tweetdeck/Tweetpo.st

3.4. Improve Facebook page

3.5. Matches for you

4. Reach out to unclaimed accounts

4.1. Facebook notifications