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mobile web is easy by Mind Map: mobile web is easy
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mobile web is easy

Demonstrate how easy it is to create compelling mobile web sites Demonstrate benefits of a mobile web presence

mobile web ecosystem

web to mobile web

mobile web sites

widgets

HTML5, mobile web app

channel integration

SMS campaigns

local apps

voice

the players

apple, iphone

google

opera

operators, China Mobile, Vodafone, Telefónica, América Móvil, Telenor, China Unicom, TeliaSonera, T-Mobile, Orange, Bharti Airtel, MTN

device providers, Nokia, Apple, RIM, HTC, Samsung, Motoral, Sony Ericsson, Palm, NEC

toolkits

app stores, apple, JIL, ovi

platforms, iphone, symbian, android, palm webOS

browsers, webkit, opera

features

user interactions, screen, haptics, sound, keypad and buttons, touchscreen

functions, voice, calendar and tasks, contacts, camera, music, gaming

metrics

admob

statcounter

benefits

marketing

increase the brand

consumer conversations

monetisation

subscriptions

advertising

purchasing

service

consumer service, conference, tourism, education

government

non-profit

bemoko mobile web foundations

standards

HTML, HTML5, Semantic

CSS

Javascript, geolocation API, offline, AJAX

device awareness

device repository, device atlas, WURL, device detection for the masses

mobile switcher

analytics - measure success

admob

bango

think mobile

personal

omnipresent

more than the fixed web

Testing

real device testing

simulation

automation

further reading

mobiforge

little spring designs

bemoko

Enhanced control, easier development, ready to use high level functions

UI Management

Easing the creative process and delivery

Controlling the look & feel across all devices

Satisfy the lowest common denominator

Support latest functions

Create mobile web application using standard HTML, CSS & Javascript

Reuse

Context interaction

Device

Location

Channel, SMS, Web

Content integration

Twitter

RSS

CMS

Database, SQL

Identity

Personalisation

Maintain conversation

Track and audit

improve customer support

Security

Tweaking

Deal with device non-compliance and pains

Site heirarchy

Reuse functionality

White label and re-brand