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How to Be A New Media Mogul by Mind Map: How to Be A New Media
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How to Be A New Media Mogul

Spark!09 at Wintec Hamilton. New Zealand

Indie Artists

Brand & Identity

Online ID, GoogleID, Blogger, You Tube, Gmail, Docs, Facebook ID, Open ID, Twitter, Skype, Your own domain name, Whois?, - $30 p.a.

Brands take to time to grow, Tagging, Twitter #hashtags, The Semantic Web

High value of intangible assets, The Whuffie Factor

Work your social networks, 33 Million People in the Room

Grow a large digital footprint

New Publishing Channels

Online, iTunes, Webisodes

Mobile, Vodafone Live!, Mobisodes, Do not underestimate mobile markets

Print on Demand

Music, CD Baby, CDs & Digital downloads

Books,, Books, Calendars

Fabric, Spoonflower, Custom printed fabric, no minimum order

Art, Imagekind

Merchandise, Zazzle, Tshirts, Skateboards, Hoodies

Designs, Ponoko, Jewellery, Furniture, Art,

3D Objects, Shapeways, "we bring your 3D design to life"

Manage your own career

Own your own copyrights, Creative Commons, Encourage some remixes / mashups, Artists should fear obscurity not piracy

Sell it yourself, Keep largest %, Multiple formats, Multiple Income Streams, Think series or universe, Create a lifelong, profitable career

Twisted Re-Boot

Radio with pictures from a network of studios. Some shows live, some podcast.

The Law

Little know Auckland law

Launch a mag, site or station in 10 yrs or be sent to Australia!

Acquired Twisted Radio in 2009

Re-booting Sept 09 as Twisted Radio & TV, Radio with picturs



Crowdfund your Creativity

Givealittle to Twisted


Facebook Group

Merchandise, Zazzle, Twisted Store

Twitter Stream


Radio, LPFM Radio on 88.3 Waitakere, LPFM Radio allows only ½ watt (many cheat), P2P Radio, Trialled Audiorealm stream., Up to 20 concurrent listeners $35 p.m., Doesn’t scale very affordably. Need sponsors., Outgoing bandwidth = 56kbit to seed stream, $15 p.m. in extra bandwidth, Stream + P2P – free to scale potentially to millions, Kit & Tools, Radio board from US = $500 (inc transmitter), Radio s/w SAM Broadcaster, TV / VJ mix into Arkaos., $150 webcams, Adobe Live Media Encoder. (Free), Output into Livestream Channel

TV, Livestream, Live to air, Video on Demand, Free with overlay ads, US $350 pcm to serve own ads, Twitcam - stream live on Twitter

Mobile,, Stream or mobicast from your phone

Online, You Tube, Tag carefully for related links, Tube Mogul, Cross channel publishing & stats, Posterous, Publish to multiple spaces, Twisted Website, Aggregation station of RSS feeds, Dynamically generated pages, Silverstripe NZ Open Source CMS, Click to buy links, artists info, clips


The MsBehaviour Files

DIY TV - Trends

Renaissance 2.0

Online Video Trends

How to Hack a VJ Show

Helen Baxter

Managing Directrix

Strategy, Finance & New Biz

Senior Producer

Writer, Animator, Director

Radio NZ & Kiwi FM

Mohawk Media

Animation, Radio & TV

VJ Mixes & Live Shows

Online Strategy, R&D

The MsBehaviour Files, Re-animating in multimedia format

The g33k show, Broadcast on Alt TV in 2008, Season 2 on Twisted TV in 2009

Twisted Radio & TV, Live to air & podcast shows


Cloud based company

Collaborative network of studios

Stay Small & Lean

Bootstrapped to profit

Scaleable without external funding

Business Management, Xero - finance, Invoices, accounts, Pocketsmith, Free for personal finance, Both Made in NZ, Basecamp - project management, Try for free, Diigo - bookmarks / annotated links, Two way knowledge flows, Read Tshirts & Suits, Free ebook

Why?, Multiple Income Streams, Home studios, Independent, Flexible, Fun is our prime directive!

the g33k show

Short pods for web & mobile

Broadcast 2008 on Alt TV, SKY 65

Podcast Online

Hacked together by a team of two

Hacking = re-purposing tools & ideas

Driven by time and $ 0 budget


Graphics card held together with elastic bands

Ancient PC

Borrowed Broadcast Camera

Half an hour of animation a week

Animation quicker than filming

Off Prescription Tools

Google Earth, Camera fly throughs

Google Sketchup, 3D objects

Mobile Phone Camera, Nokia 6021, Easier, more authentic

Mobile Animation Tools, Facial animation for avatars

Last year we were crazy - this year we're clever