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10 Commandments Of Recruiting That Mercilessly Crushes The Competition by Mind Map: 10 Commandments Of   Recruiting That Mercilessly Crushes The Competition
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10 Commandments Of Recruiting That Mercilessly Crushes The Competition

#1 - Listen More Than You Speak

Most brokers think of an interview this as a sales presentation

Call it a "career evaluation" or "career consultation"

Couple example questions

Identify behavior patterns

Identify behavior styles

Get before you give

#2 - Make Your Phone Calls

More than 1 per day

Hardest thing to do

Greatest income producing task

Important to understand the value of each agent (in profit)

Set aside time each day

1 of Judy & Kathy's students got 14 new agents in 30 days

Understand the purpose of your calls

#3 - Qualify Your Hitlist

Large group of agents that you would like to do business with at some point in the future

Constantly evolving and changing

Purchase Terradatum to get all of "Goodies" on your recruits

Make sure it's large enough

Do they fit your company culture?

By production

Think like a Realtor

#4 - It's All About THEM!

What are their dreams?

What are their frustrations?

Make your goal:

#5 - Know Your Stats

Your market share

Per agent productivity

Your systems/products

AND the RESULTS from your systems

"Because I have this, this, this, and this... our per agent productivity is this"

How many walk-ins per month?

How many leads handed out per month? (or year to date)

#6 - Know Your Competition

What is the agent departation policy?

10 to 15 minutes before the interview

What kind of front-desk support do they have?

What do they have for support?

What do they have for training?

What do they have for leads?

#7 - It's A Process, Not An End Result

Take a deep breath... and relax... just focus on the process

Implement 1 system it at a time

Start small

Consistent action over a period of time = CRITICAL to massive success

Results Of Doing The 10 Commandments

15 to 20 Experienced agents in 6 months from this stuff

#8 - Marketing Consistently

Minimum 1x per month

If only email not good enough, easy to delete

Market directly to the agents home




Phone calls

Personal notes


Recruiting Website

#9 - Become A Master Closer

A master closer makes someone feel good about making the decision that they already want to make

You have to ASK them to join

Don't become a wimp at the end of an interview

Hold out your hand at the end and say "It's going to be a pleasure working with you"

#10 - The Final Commandment (Summary Of Everything)

Step 1 - Develop your recruiting mindset

Step 2 - Qualify your hitlist

Step 3 - Identify company strengths and competitor weaknessess

Step 4 - Implement consistent marketing based on strengths/weaknesses

Step 5 - Begin making phone calls

Step 6 - Set 3 interviews per week

Step 7 - Recruit agent!

Step 8 - Hire Judy LaDeur & Kathy Baker :-)

Step 9 - Implement A Recruiting Website

How to contact Judy & Kathy

phone 630.402.0898


How to setup a recruiting website