1. MARKETING CHANNELS
1.1. Definition: is a set of interdependent organizations make the product or service-> suitable for consumption
1.2. How Channel Members Add Value
1.2.1. make a product or service available for consumption by consumers or businesses.
1.2.2. Gather and distribute information.
1.2.3. Engage in promotion
1.2.4. Contact potential buyers.
1.2.5. Negotiate transaction.
1.2.6. Physical distribution of goods.
1.2.7. Assume risks.
1.3. Types of Marketing Channels
1.3.1. Direct Marketing Channels: Direct-to-consumer sales tactics, like online stores or face-to-face selling.
1.3.2. Indirect Marketing Channels: Roles of intermediaries such as distributors and retailers.
2. CHANNEL BEHAVIOR AND ORGANIZATION
2.1. Channel Behavior
2.1.1. Definition: refers to the activities and strategies, affect consumer purchasing patterns.
2.1.2. Channel Conflicts
2.1.2.1. Horizontal Channel Conflict
2.1.2.2. Vertical Channel Conflict
2.2. Types of Maketing Systems
2.2.1. Vertical Maketing Systems ( VMS) -->(Definition) Producers, wholesalers, and retailers act as a unified system.One channel member owns the others.
2.2.1.1. Corporate VMS
2.2.1.2. Contractual VMS
2.2.1.3. Administered VMS
2.2.2. Horizontal Maketing Systems
2.2.2.1. Definition: two or more companies at one level join together to follow a new marketing opportunity
2.2.3. Multichannel Distribution Systems
2.2.3.1. Definition: A distribution system sets up two or more marketing channels to reach one or more customer segments-> maximize total profits
3. CHANNEL DESIGN DECISIONS
3.1. Analyzing Consumer Needs
3.2. Setting Channel Objectives
3.3. Identifying Major Alternatives
3.3.1. Numbers of maketing intermediaries
3.3.1.1. intensive distribution
3.3.1.1.1. Definition: a strategy in which they stock their products in as many outlets as possible.
3.3.1.2. exclusive distribution
3.3.1.2.1. Definition: Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.
3.3.1.3. selective distribution
3.3.1.3.1. Definition: The use of more than one but fewer than all of the intermediaries that are willing to carry the company’s products.
3.4. Evaluating The Major Alternatives
3.4.1. Economic
3.4.2. Control
3.4.3. Adaptability
3.5. Designing International Distribution
4. MARKETING CHANNEL MANAGEMENT
4.1. Selecting Channel Members
4.2. Managing And Motivating Channel Members
4.3. Evaluating Channel Members
5. SUPPLY CHAIN AND THE VALUE DELIVERY NETWORK
5.1. Supply Chain
5.1.1. Supply Chain Partners
5.1.1.1. Upstream partners
5.1.1.2. Downstream partners
5.1.2. Supply Chain Views
5.1.2.1. Supply Chain (make and sell)
5.1.2.2. Demand Chain (sense and response)
5.2. Delivery Network
5.2.1. Definition: composed of the company, suppliers, distributors, and ultimately customers