NEWBIES: Beginners, not technically inclined, easily over-whelmed
WANNABES: Willing to learn, but "don't know what they don't know," time and/or resource challenged
HOBBYISTS: Do-it-yourselfers, passionate learners, frequently "just dabbling," lacking focused business goals but having fun (and perhaps dreaming of "grand success")
BUSINESS SAVVY: Focused on results. Smart enough not to waste time trying to do everything themselves
GEEKS & EXPERTS: Professionals with established expertise & "know how."
Consultants & Coaches
Contractors & Service Providers