1. ReMax
1.1. eXp becomes good conversion option, given owned by same company
2. Opportunities to Leverage eXp
2.1. Data
2.2. Largest Single Real Estate Brokerage by Agent Count and Geography
2.3. Potential Acquisitions
2.4. Scale up agent engagement
2.4.1. Education / training
2.5. Senior team tend to agents in local area where they are via real live events.
3. Resources / Deliverables
3.1. Competitive / Offensive Strategy OKR
3.2. Workplace Group
3.3. Trello Board
4. Homework
5. eXp SWOT
5.1. Strengths
5.1.1. Providing a Real Opportunity for Financial Freedom for Agents
5.1.1.1. Revenue Share
5.1.1.2. Equity Ownership
5.1.1.3. 36,000 Agents and Brokers who have a vested interest in every other agent's success
5.1.2. Real-Time Support
5.1.3. Lots of Great Diverse, Topic Specific Training
5.1.4. Collaboration
5.1.4.1. eXp with Agents
5.1.4.2. Agent to Agent
5.2. Weaknesses
5.2.1. Delivering Money on Time
5.2.1.1. Agents Fall Off FLQA in Real Time, but Are Placed on FLQA monthly
5.2.1.2. Finding Ways to Help Agents VS Penalize Agents
5.2.1.3. Finding Ways to Get Agents Paid @ Closing VS
5.2.2. Communication Delivery in Challenging Situations
5.2.2.1. Legal
5.2.2.2. Financial
5.2.2.3. Broker to Agent
5.2.3. Mentor Program Is Inconsistent
5.2.4. Broker - Agent Communication Inconsistent Across States
5.2.5. Scaling with Massive Growth
5.2.6. Agent/ Influencer Recognition
5.3. Opportunity
5.3.1. Deliver Our Culture Through Staff and Brokers
5.3.1.1. Punative vs Supportive
5.3.2. Explain the opportunity eXp Offers
5.3.3. Develop Leadership
5.3.4. Create a Culture of Caring
5.3.5. 30-Day Onboarding Partner - Get Agent "IN"
5.4. Threats
6. Strategic Acquisitions
6.1. Potential Candidates
6.2. Amazon acquires eXp
6.3. Estately / real geeks?
6.4. Purchase kvCore
6.5. Homes.com
6.5.1. OJO.com - currently being eyed by Realogy
6.6. Purchase CRM company/ tech
6.6.1. MarketMaker?
6.7. Jet Closings -- one of few remaining contract-to-close prop-tech players
6.8. ProspectConverter | Home - agent CRM & lead router
7. Competitive Vectors
7.1. Agent Compensation
7.1.1. Split
7.1.2. Fees
7.1.3. Cap
7.1.4. Revenue Share
7.1.5. Equity Comp
7.2. Agent Experience
7.2.1. Partner with Agents in Success
7.2.2. Friction in Doing Business/ User eXperience
7.3. Lead Generation and Conversion
7.3.1. Making it Rain
7.3.2. Express Offers
7.3.3. kvCore
7.4. Marketing and Branding
7.5. Education and Training
7.6. National / International Portals
7.7. International Reach
7.8. Affiliated Services
8. Competitors
8.1. Large Competitors
8.1.1. Keller Williams
8.1.1.1. SWOT
8.1.1.1.1. Strength
8.1.1.1.2. Weakness
8.1.1.2. Tech Environment
8.1.1.2.1. Command (Agent-facing platform). Feels like a CRM but is 50+ different services behind the scenes organized into 11 “applets” for agents to use
8.1.1.2.2. KW Mobile App - Consumer facing
8.1.1.2.3. Kelle - Voice recognition and understanding layer to agent-facing tools
8.1.1.2.4. heard from insiders that the engineering dept is extremely large with several different teams working particular areas of focus
8.1.1.3. Distinct Competitive Advantage
8.1.1.3.1. Lots of resources - Large teams of people in each function
8.1.1.3.2. Large investment in innovation on information systems. Could have a meaningful breakthru / use case.
8.1.1.3.3. Some lock-in of agents committed to using Command
8.1.1.3.4. High visibility in industry
8.1.2. Remax
8.1.2.1. SWOT
8.1.2.2. Distinct Competitive Advantage
8.1.3. Realogy and Other Legacy Brands
8.1.3.1. SWOT
8.1.3.1.1. Strength
8.1.3.1.2. Weaknesses
8.1.3.1.3. Opportunities
8.1.3.1.4. Threat
8.1.3.2. Distinct Competitive Advantage
8.1.3.2.1. Multiple brands
8.1.4. Redfin
8.1.4.1. SWOT
8.1.4.2. Distinct Competitive Advantage
8.2. Niche / Smaller Players
8.2.1. Distinct Competitive Advantage
8.2.2. REAL
8.2.2.1. SWOT
8.2.2.1.1. Threat
8.2.2.1.2. Strength
8.2.2.1.3. Weaknesses
8.2.2.2. Tech Environment
8.2.2.2.1. Agents use 3rd party, off-the-shelf tech internally from Chime (CRM & Website), DotLoop (TM), CloudCMA, Google Apps
8.2.2.2.2. Matches you with an agent immediately after onboarding
8.2.2.2.3. Can chat realtime with your agent in the app
8.2.2.2.4. MLS-only data - no contextual enhancement data
8.2.2.3. Distinct Competitive Advantage
8.2.3. Fathom
8.2.3.1. SWOT
8.2.3.1.1. Threat
8.2.3.2. Tech Environment
8.2.3.2.1. Mix of third party and proprietary software
8.2.3.2.2. KV Core crm and agent sites
8.2.3.2.3. My Single Property Websites
8.2.3.2.4. 3rd party testimonial promotion tool
8.2.3.3. Distinct Competitive Advantage
8.2.4. Compass
8.2.4.1. SWOT
8.2.5. Homesmart
8.2.5.1. SWOT
8.2.5.2. Distinct Competitive Advantage
8.2.6. @ Properties
8.2.6.1. SWOT
8.2.6.2. Distinct Competitive Advantage
8.3. Portals
8.3.1. Zillow
8.3.1.1. SWOT
8.3.1.1.1. Strengths
8.3.1.2. Distinct Competitive Advantage
8.3.1.3. Glenn's perfect enemy - they keep us sharper. We are the anti-Zillow.
8.3.2. REA Group
8.3.2.1. Distinct Competitive Advantage
8.3.3. Realtor . com
8.3.3.1. Distinct Competitive Advantage
9. OKRs
9.1. Objective 1
9.1.1. Develop central hub for managing all aspects of an agent's business with eXp
9.1.1.1. KR1: Q4 - Establish new architecture, new UI, and curated data streams by Oct 30, 2020 (Beach, Seigler)
9.1.1.2. KR2: Q4 - Launch my eXp v1.0 focused on International RevShare by Dec 15, 2020 (Ledwith)
9.1.1.3. KR3: Q4 to Q1 - Business reqs and conceptual design for my eXp v2.0 (Lattner)
9.1.1.4. KR4: - Q4 - Explore 3rd party software for constructing my eXp hub platform (eg., Station, CreelIT, Mode Analytics)
9.2. Objective 2
9.2.1. Grow Agent Count Rapidly through Partnership or Acquisition
9.2.1.1. Evaluate and Short List Brokerage Targets
9.2.1.2. Acquire and/or Partner for Exclusive Lead Generation Opportunity Agents
9.2.1.2.1. Purchase Homes.com
9.2.1.2.2. Sweep up number of good CRM platforms
9.2.1.3. Develop and Deploy 2 Additional Growth Hacks by end of Q4
9.2.1.3.1. Potential
9.3. Other OKRs that are not Offensive Strategies
9.3.1. Rock Agent Experience
9.3.1.1. KR 1
9.3.1.1.1. Staff Organize IRL Activities with Agents
9.4. Ideas
9.4.1. Improve Overall Brand Experience
9.4.1.1. Agent Obsessed Staff/Agent interactions
9.4.2. Enterprise Teams - new functionality for on-boarding large agent teams & features to manage their Teams.
9.4.2.1. KR1: Q4 - Business Reqs and conceptual design presented to PRB
9.4.2.2. KR2: Q1 - Launch v1.0
9.4.3. Acquire or control industry-leading Lead gen/ CRM platform (and customer set, if possible)
9.4.3.1. KR1: Q4-Q1 - Survey Strategic Acqusition Candidates
9.4.3.1.1. Candidate: MarketMaker
9.4.3.1.2. Candidate: kvCore
9.4.3.2. KR2: Q4-Q1 - Survey Controlling Investment opportunities
9.4.3.2.1. Candidate: kvCore
9.4.3.3. KR3: Q1-2 - Negotiations to close
9.4.3.4. KR4: Q3 - Tight integration to Enterprise/ myeXP
9.4.4. Build Buyer and seller mindshare with a property Valuation tool
9.4.4.1. KR1: Q4 Look at partnerships to either acquire property data and AVM model or develop white label valuation
9.4.4.2. KR2: Q4-Q2 Build online valuation focused on SEO optimization. Upsell and cross-sell Expressoffers and/or eXp Agents
9.4.5. Improve Agent Experience
9.4.5.1. KR 1:
9.4.5.2. KR2
9.4.5.3. KR3
10. Questions
10.1. Who Owns the Agent?
10.2. Who Owns the Consumer Eyeball?
10.3. Do we continue to focus on Agents as the customer, or broaden to buyers/sellers too?
11. Agent Experience
11.1. Success factors for the best agents
11.1.1. Which is our best segment? Why? What's the magic moment of Agent Experience?
11.2. Competitive Disadvantage
11.2.1. Brand Recognition at a Consumer Level
11.2.2. Agent Recognition at the Company Level
11.2.3. Remote work - lack of in-person colleagues
11.3. Competitive Advantage
11.3.1. Remote work - especially now
11.3.1.1. Several virtual platforms
11.3.1.1.1. VirBELA
11.3.1.1.2. WorkPlace, etc
11.3.1.2. Agent Journey
11.3.1.2.1. eXp Awareness, pre-joining
11.3.1.2.2. Join eXp
11.3.1.2.3. Onboarding
11.3.1.2.4. Day to Day
11.3.1.2.5. "Segments"
11.3.2. Best agent/transaction operations platform
11.3.2.1. Partial referral participation -- best way for any agent to monetize overflow / out of area