1. Bonus
1.1. Create Irresistable Freebies (opt ins) Get people to pull over and check out what you have to offer.
1.1.1. Content Bistro Prerna
2. Learning Target 3 Lesson 3 What are the email marketing laws I need to know?
2.1. Why you need this.
2.1.1. International email marketing laws exist.
2.1.2. Don't know them and you risk breaking them.
2.2. Positives
2.2.1. Won't be stressed about breaking the laws.
2.2.2. Don't run the risk of being fined $$$
2.2.3. Can scale with confidence.
2.2.4. Knowing that the laws apply based on the location of your customers is HUGE.
2.3. Negatives
2.4. How to make it happen.
2.4.1. Follow the guidelines on the EMAIL MARKETING CHART
3. Learning target 4 Lesson 4 How do I follow the email marketing laws?
3.1. Why you need this.
3.1.1. If you don't follow the law, you could be fined $$$$.
3.2. Positives
3.2.1. Super easy to do.
3.2.2. Allows you to scale with confidence.
3.2.3. It's the law.
3.3. Negatives
3.4. How to make it happen.
3.4.1. Follow the guidelines on the EMAIL MARKETING CHART
3.4.2. Turn on double opt in.
3.4.2.1. It's polite. It's your way of professionally asking your buyers (of your pBj) if they really would like you to send them what they asked for.
3.4.2.2. Canada can't fine you :)
4. Learning target 1 Lesson 1 What is email marketing?
4.1. Why you need to know this?
4.1.1. You want to tell people about your business.
4.1.2. You need an affordable solution to traditional print advertising.
4.2. Positives
4.2.1. Grow your business. Easy to scale!
4.2.2. Stay in touch with your buyers (The B in your pBj)
4.2.3. Communicate what you are doing and have to offer.
4.2.4. Email is affordable.
4.2.5. Email is good for the planet
4.2.6. Easy to use.
4.2.7. Your buyers have email addresses.
4.3. Negatives
4.3.1. Missed opportunities to grow your business.
4.3.2. Get out of touch with your buyers.
4.3.3. You stop communicating what you're doing and how you can help.
4.4. How to make it happen?
4.4.1. Become a student of email marketing.
4.4.2. Choose your email marketing tool.
4.4.2.1. Why I love ConvertKit
4.4.3. Start a content calendar.
4.4.3.1. Check out how to create content for a month in 25 minutes
4.4.3.2. Coming soon PBJ System
5. Introduction
5.1. Start here
5.1.1. Why you need this
5.1.1.1. Break the laws.
5.1.1.2. Get in trouble.
5.1.1.3. Get fined $$$$
5.1.2. Positives
5.1.2.1. No stress.
5.1.2.2. Can scale without panic.
5.1.2.3. Peace of mind that you're following the laws.
5.1.2.4. Professional appearance.
5.1.3. Negatives
5.1.3.1. Stressed out
5.1.3.2. Scaling is going to increase your penalties.
5.1.3.3. Constantly wondering if you're following the laws or not.
5.1.3.4. Unprofessional.
5.1.4. How to make it happen
5.1.4.1. Lesson 1 | What is email marketing?
5.1.4.2. Lesson 2 | How does email marketing work?
5.1.4.3. Lesson 3 | What are the email marketing laws I need to know?
5.1.4.4. Lesson 4 | How do I follow the email marketing laws?
5.2. Favorite tools
5.2.1. ConvertKit
6. Learning Target 2 How does email marketing work?
6.1. Why you need to know this.
6.1.1. It's a noisy, noisy world.
6.1.2. Irresistible freebies are good but you want to make sure that they're not breaking the laws.
6.1.3. You want to run the system. NOT have the system run and ruin you.
6.2. Positives
6.2.1. Efficient
6.2.2. Quick
6.2.3. International
6.3. Negatives
6.3.1. Inefficient - when you don't understand the HOW
6.3.2. Huge time waster!! You constantly reinvent the wheel and do work more than it requires.
6.4. How to make it happen.
6.4.1. Create your irresistible freebie.
6.4.1.1. See Bonus 1
6.4.2. Website
6.4.2.1. Turn on and hook up your legal notices -Privacy Policy -Terms of Use -Discalimers All from Month 2
6.4.3. Choose the email marketing tool best for you.
6.4.3.1. Why I love ConvertKit