The Online Communication Strategy Steps
by Robin Good
1. 1) Prepare your Project Brief
1.1. Engage with other POP participants
1.2. Your key direction
1.3. Question where you are going
2. 2) Keyword research Analysis
2.1. You
2.2. Inner circle contacts & customers
2.3. Google data
2.3.1. Google, suggests
2.3.2. Google Insights
2.3.3. Google Adword keyword tool
2.3.4. Wordtracker
2.4. keyphrase list
2.4.1. 2-6 words
2.5. Formula check
2.5.1. Google search
3. 3) Site definition and architecture
3.1. type of online destination
3.1.1. blog
3.1.2. community
3.1.3. new portal
3.1.4. service
3.1.5. membership site
3.1.6. wiki
3.2. Define theme - topic
3.2.1. name
3.2.2. domain
3.2.3. categories and tags