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The Online Communication Strategy Steps by Mind Map: The Online Communication
Strategy Steps
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The Online Communication Strategy Steps

1) Prepare your Project Brief

Engage with other POP participants

Your key direction

Question where you are going

2) Keyword research Analysis

You

Inner circle contacts & customers

Google data

Google, suggests

Google Insights

Google Adword keyword tool

Wordtracker

keyphrase list

2-6 words

Formula check

Google search

3) Site definition and architecture

type of online destination

blog

community

new portal

service

membership site

wiki

Define theme - topic

name

domain

categories and tags

How to make site SEO friendly

technology choices

4) Editorial strategy

Type of content

Frequency

Length

Authors & Contributors

Formats

Multimedia

Resources needed

5) SEO and content marketing

How to make content SEO friendly

Text

Video - audio

Content distribution

RSS + syndication

licensing

6) Community building

Create real value

Offer unique gifts

Build a list

Leverage newsletter

Forum - community - social media

Engage fans