The Online Communication Strategy Steps

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The Online Communication Strategy Steps by Mind Map: The Online Communication Strategy Steps

1. 1) Prepare your Project Brief

1.1. Engage with other POP participants

1.2. Your key direction

1.3. Question where you are going

2. 2) Keyword research Analysis

2.1. You

2.2. Inner circle contacts & customers

2.3. Google data

2.3.1. Google, suggests

2.3.2. Google Insights

2.3.3. Google Adword keyword tool

2.3.4. Wordtracker

2.4. keyphrase list

2.4.1. 2-6 words

2.5. Formula check

2.5.1. Google search

3. 3) Site definition and architecture

3.1. type of online destination

3.1.1. blog

3.1.2. community

3.1.3. new portal

3.1.4. service

3.1.5. membership site

3.1.6. wiki

3.2. Define theme - topic

3.2.1. name

3.2.2. domain

3.2.3. categories and tags

3.3. How to make site SEO friendly

3.4. technology choices

4. 4) Editorial strategy

4.1. Type of content

4.2. Frequency

4.3. Length

4.4. Authors & Contributors

4.5. Formats

4.6. Multimedia

4.7. Resources needed

5. 5) SEO and content marketing

5.1. How to make content SEO friendly

5.2. Text

5.3. Video - audio

5.4. Content distribution

5.5. RSS + syndication

5.6. licensing

6. 6) Community building

6.1. Create real value

6.2. Offer unique gifts

6.3. Build a list

6.4. Leverage newsletter

6.5. Forum - community - social media

6.6. Engage fans