Online Publishing Principles

1. Visual Communication

1.1. powerful addition

1.2. not as easy as it looks

1.3. video is a must

2. Credibility

2.1. transparency

2.2. credit

2.3. disclosure

2.4. persistence

3. Language

3.1. talk directly

3.2. you and me

3.3. street corner bar

3.4. read out loud

4. The Value of Links

4.1. links are currency

4.2. how to links

4.3. nofollow

5. New node

6. A game with its rules

6.1. it isn't just about who is better

6.2. it is more about who can play this game best

7. Quality counts more than Quantity

7.1. attention to details

7.2. structure

7.3. review

8. Focus is everything

8.1. attention

8.2. information library

8.3. titling

9. Depth

9.1. organize info

9.2. references

9.3. links