1. costs
1.1. land for bike stations
1.2. maintenance staff and machines
1.3. bike costs
1.4. staff for costumer support
2. profits
2.1. reduction of health costs caused by pollution and stress
2.2. less staff needed for traffic control
2.3. profit from bike renting
3. Concept development
3.1. multiple prices and multiple options for rental
3.2. after driving a certain number of hours you can rent faster bikes
3.3. self-service repair stations with full tutorials and failure detectors. when you repair your bike you will earn free hours of rental
3.4. on-bike computer system for mechanical failure detection and battery control
3.5. premium members : the bike is reserved for a premium member and nobody else can drive it .
4. Limitations
4.1. Bicycle rides are dangerous specially when used on normal roads
4.2. Although using an electrical bicycle, the ride will still be more tiring than a car ride. That aspect could discourage many potential users.
5. Benefits
5.1. time saving
5.2. less pollution
5.3. health benefits
5.4. less traffic
6. Great day start
7. Targets
7.1. Target 1: upper class
7.1.1. expensive bicycles that can be rented for 1 year by the same person
7.1.2. a tricycle may also be available for a comfortable and easy ride
7.1.3. the tricycle may also be covered and air conditioned from the inside
7.1.4. gold platinum and silver cards that vary in option
7.1.4.1. options include air conditioning(negligeable emitions!!!+ hybrid), gps, different tricycles with multiple designs, lights,..........
7.2. Target 2: green people (the yogi class)
7.2.1. cooperating with camping , hiking, canoying.... companies and clubs,so green card users will have offers
7.2.2. a green card that enables its users to see the number of hours they drove, and the quantity of emitions they saved
7.2.3. stressing the green importance of this project via advertisment
7.2.4. the yogi class is the easiest to attract for this project ...........
7.3. Target 3: middle class
7.4. Target 5: lower class
7.4.1. saving money is the biggest attraction