1. Objectives
2. Ad Formats
3. Placement
4. Target Audience
5. Campaign 1 = Lipstick + Traffic + Single Image Ad
5.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
5.1.1. Ad 1
5.1.1.1. Flat 50% Off
5.1.1.1.1. Same Image but Different Message OR Same Message but Different Image
5.1.2. Ad2
5.1.2.1. Buy 1 Get 1
5.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
5.2.1. Ad 1
5.2.1.1. Flat 30% OFF
5.2.2. Ad2
5.2.2.1. Flat at Rs. 399
5.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
5.3.1. Ad 1
5.3.1.1. Get Rs 200 OFF
5.3.2. Ad2
5.3.2.1. Flat 20% OFF
6. Campaign 2 = Lipstick + Sales + Single Image Ad
6.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
6.1.1. Ad 1
6.1.1.1. Flat 50% Off
6.1.2. Ad2
6.1.2.1. Buy 1 Get 1
6.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
6.2.1. Ad 1
6.2.1.1. Flat 30% OFF
6.2.2. Ad 2
6.2.2.1. Flat at Rs. 399
6.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
6.3.1. Ad 1
6.3.1.1. Get Rs 200 OFF
6.3.2. Ad 2
6.3.2.1. Flat 20% OFF
7. Campaign 3 = Lipstick + Engagement + Single Image Ad
7.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
7.1.1. Ad 1
7.1.1.1. Flat 50% Off
7.1.2. Ad 2
7.1.2.1. Buy 1 Get 1
7.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
7.2.1. Ad 1
7.2.1.1. Flat 30% OFF
7.2.2. Ad 2
7.2.2.1. Flat at Rs. 399
7.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
7.3.1. Ad 1
7.3.1.1. Get Rs 200 OFF
7.3.2. Ad 2
7.3.2.1. Flat 20% OFF
8. Campaign 4 = Lipstick + App Promotion + Single Image Ad
8.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
8.1.1. Ad 1
8.1.1.1. Flat 50% Off
8.1.2. Ad 2
8.1.2.1. Buy 1 Get 1
8.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
8.2.1. Ad 1
8.2.1.1. Flat 30% OFF
8.2.2. Ad 2
8.2.2.1. Flat at Rs. 399
8.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
8.3.1. Ad 1
8.3.1.1. Get Rs 200 OFF
8.3.2. Ad 2
8.3.2.1. Flat 20% OFF
9. Campaign 5 = Lipstick + Traffic + Video
9.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
9.1.1. Ad 1
9.1.1.1. Flat 50% Off
9.1.2. Ad 2
9.1.2.1. Buy 1 Get 1
9.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
9.2.1. Ad 1
9.2.1.1. Flat 30% OFF
9.2.2. Ad 2
9.2.2.1. Flat at Rs. 399
9.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
9.3.1. Ad 1
9.3.1.1. Get Rs 200 OFF
9.3.2. Ad 2
9.3.2.1. Flat 20% OFF
10. Campaign 6 = Lipstick + Sales + Video
10.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
10.1.1. Ad 1
10.1.1.1. Flat 50% Off
10.1.2. Ad 2
10.1.2.1. Buy 1 Get 1
10.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
10.2.1. Ad 1
10.2.1.1. Flat 30% OFF
10.2.2. Ad 2
10.2.2.1. Flat at Rs. 399
10.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
10.3.1. Ad 1
10.3.1.1. Get Rs 200 OFF
10.3.2. Ad 2
10.3.2.1. Flat 20% OFF
11. Campaign 7 = Lipstick + Engagement + Video
11.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
11.1.1. Ad 1
11.1.1.1. Flat 50% Off
11.1.2. Ad 2
11.1.2.1. Buy 1 Get 1
11.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
11.2.1. Ad 1
11.2.1.1. Flat 30% OFF
11.2.2. Ad 2
11.2.2.1. Flat at Rs. 399
11.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
11.3.1. Ad 1
11.3.1.1. Get Rs 200 OFF
11.3.2. Ad 2
11.3.2.1. Flat 20% OFF
12. Campaign 8 = Lipstick + App Promotion + Video
12.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
12.1.1. Ad 1
12.1.1.1. Flat 50% Off
12.1.2. Ad 2
12.1.2.1. Buy 1 Get 1
12.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
12.2.1. Ad 1
12.2.1.1. Flat 30% OFF
12.2.2. Ad 2
12.2.2.1. Flat at Rs. 399
12.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
12.3.1. Ad 1
12.3.1.1. Get Rs 200 OFF
12.3.2. Ad 2
12.3.2.1. Flat 20% OFF
13. Campaign 9 = Lipstick + Traffic + Carousel Ad
13.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
13.1.1. Ad 1
13.1.1.1. Flat 50% Off
13.1.2. Ad 2
13.1.2.1. Buy 1 Get 1
13.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
13.2.1. Ad 1
13.2.1.1. Flat 30% OFF
13.2.2. Ad 2
13.2.2.1. Flat at Rs. 399
13.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
13.3.1. Ad 1
13.3.1.1. Get Rs 200 OFF
13.3.2. Ad 2
13.3.2.1. Flat 20% OFF
14. Campaign 10 = Lipstick + Sales + Carousel Ad
14.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
14.1.1. Ad 1
14.1.1.1. Flat 50% Off
14.1.2. Ad 2
14.1.2.1. Buy 1 Get 1
14.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
14.2.1. Ad 1
14.2.1.1. Flat 30% OFF
14.2.2. Ad 2
14.2.2.1. Flat at Rs. 399
14.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
14.3.1. Ad 1
14.3.1.1. Get Rs 200 OFF
14.3.2. Ad 2
14.3.2.1. Flat 20% OFF
15. Campaign 11 = Lipstick + Engagement + Carousel Ad
15.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
15.1.1. Ad 1
15.1.1.1. Flat 50% Off
15.1.2. Ad 2
15.1.2.1. Buy 1 Get 1
15.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
15.2.1. Ad 1
15.2.1.1. Flat 30% OFF
15.2.2. Ad 2
15.2.2.1. Flat at Rs. 399
15.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
15.3.1. Ad 1
15.3.1.1. Get Rs 200 OFF
15.3.2. Ad 2
15.3.2.1. Flat 20% OFF
16. Campaign 12 = Lipstick + App Promotion + Carousel Ad
16.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
16.1.1. Ad 1
16.1.1.1. Flat 50% Off
16.1.2. Ad 2
16.1.2.1. Buy 1 Get 1
16.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
16.2.1. Ad 1
16.2.1.1. Flat 30% OFF
16.2.2. Ad 2
16.2.2.1. Flat at Rs. 399
16.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
16.3.1. Ad 1
16.3.1.1. Get Rs 200 OFF
16.3.2. Ad 2
16.3.2.1. Flat 20% OFF
17. Campaign 13 = Lipstick + Traffic + Collection Ad
17.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
17.1.1. Ad 1
17.1.1.1. Flat 50% Off
17.1.2. Ad 2
17.1.2.1. Buy 1 Get 1
17.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
17.2.1. Ad 1
17.2.1.1. Flat 30% OFF
17.2.2. Ad 2
17.2.2.1. Flat at Rs. 399
17.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
17.3.1. Ad 1
17.3.1.1. Get Rs 200 OFF
17.3.2. Ad 2
17.3.2.1. Flat 20% OFF
18. Campaign 14 = Lipstick + Sales + Collection Ad
18.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
18.1.1. Ad 1
18.1.1.1. Flat 50% Off
18.1.2. Ad 2
18.1.2.1. Buy 1 Get 1
18.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
18.2.1. Ad 1
18.2.1.1. Flat 30% OFF
18.2.2. Ad 2
18.2.2.1. Flat at Rs. 399
18.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
18.3.1. Ad 1
18.3.1.1. Get Rs 200 OFF
18.3.2. Ad 2
18.3.2.1. Flat 20% OFF
19. Campaign 15 = Lipstick + Engagement + Collection Ad
19.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
19.1.1. Ad 1
19.1.1.1. Flat 50% Off
19.1.2. Ad 2
19.1.2.1. Buy 1 Get 1
19.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
19.2.1. Ad 1
19.2.1.1. Flat 30% OFF
19.2.2. Ad 2
19.2.2.1. Flat at Rs. 399
19.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
19.3.1. Ad 1
19.3.1.1. Get Rs 200 OFF
19.3.2. Ad 2
19.3.2.1. Flat 20% OFF
20. Campaign 16 = Lipstick + App Promotion + Collection Ad
20.1. Ad Set 1 = Age 18 - 24, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
20.1.1. Ad 1
20.1.1.1. Flat 50% Off
20.1.2. Ad 2
20.1.2.1. Buy 1 Get 1
20.2. Ad Set 2 = Age 25 - 34, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
20.2.1. Ad 1
20.2.1.1. Flat 30% OFF
20.2.2. Ad 2
20.2.2.1. Flat at Rs. 399
20.3. Ad Set 3 = Age 35 - 44, Location = Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Surat , Gender = Both
20.3.1. Ad 1
20.3.1.1. Get Rs 200 OFF
20.3.2. Ad 2
20.3.2.1. Flat 20% OFF