Management

1. Evaluating a Company’s Resources, Capabilities, and Competitiveness

1.1. Resource-Based View : (Focus on valuable, rare, inimitable, and non-substitutable (VRIN) resources.)

1.2. Value Chain Analysis: (Analyzing activities from inbound logistics to after-sales.)

1.3. Benchmarking: (Comparing against competitors to improve performance.)

2. The Five Generic Competitive Strategies

2.1. Cost Leadership (Achieving the lowest operational cost.)

2.2. Differentiation: (Offering unique products/services.)

2.3. Best-Cost Provider: (Balancing low cost and differentiation.)

2.4. Focus Strategies: (Targeting specific market niches.)

3. Strategies for Competing in International Markets

3.1. Modes of Entry: (Exporting, licensing, franchising, subsidiaries.)

3.2. Tailoring Strategies: (Adaptation for local markets vs. global standardization.)

3.3. Emerging Markets: (Special challenges and opportunities.)

4. Ethics, Corporate Social Responsibility (CSR), and Environmental Sustainability

4.1. Business Ethics: (Standards for responsible behavior.)

4.2. CSR: (Aligning business goals with societal expectations.)

4.3. Sustainability: (Long-term environmental and social considerations in strategy.)

5. Strategy, Business Models, and Competitive Advantage

5.1. Definition of Strategy (Purpose and direction to gain a competitive edge.)

5.2. Business Models ( Frameworks for creating value, Customer Value Proposition and Profit Formula.)

5.3. Competitive Advantage (Sustainable edge through unique positioning.)

6. Strategy Formulation, Execution, and Governance

6.1. Vision and Mission (Long-term goals and core values.)

6.2. Objectives (Specific and measurable targets.)

6.3. Crafting Strategy (Involves all organizational levels.)

6.4. Governance (Role of the Board in strategic oversight.)

7. Evaluating the External Environment

7.1. PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal factors.)

7.2. Porter’s Five Forces (Analyzing competitive rivalry, buyer/supplier power, threat of substitutes, barriers to entry.)

7.3. Driving Forces (Key factors causing change in the industry.)

7.4. Strategic Group Maps (Mapping competitors based on key strategic dimensions.)

8. Corporate Strategy: Diversification and Multibusiness Strategies

8.1. Types of Diversification: (Related and unrelated.)

8.2. Business Portfolio Analysis: (Using BCG Matrix, Attractiveness tests.)

8.3. Corporate Restructuring: (Strategic reconfiguration of business units.)