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The Customer Factory Blueprint by Mind Map: The Customer Factory Blueprint
5.0 stars - 9 reviews range from 0 to 5

The Customer Factory Blueprint

Model Your Business as a System

Systems vs Goals

Repeatability is Key

Staged Rollout

Theory of Constraints

Deconstruct your idea

Vision (WHY), 1-Page Business Model vs Business Plan, Lean Canvas, Explore Variations, 5Whys, Jobs-to-be-done, Pricing Models

Strategy (HOW), The Customer Factory, Systematic De-risking of Business Model, 10x Rollout, Staged Milestones Drives Strategy

Product (WHAT), Your Solution is NOT the product, Your Solution is Part of Machinery to Create a Happy Customer, Staged Strategy will Uncover the Right Product

Model Staged Milestones

Top-down Modeling

Bottoms-up Modeling


Baseline Current Throughput

Identify Your Current Stage

Your Stage Drives Your Strategy

You Can Jump in at any Stage

Establish a Standard Measure of Progress

Innovation Accounting

Map Customer Factory to User Actions

Measure everything as a cohort

Concept of Batch Based Production

Time-based Cohorts

The Groundhog Day effect

Experiment Like a Scientist

Build Models Before Experiments

Good Experiment Design, Experiments are Additive, Declare Outcomes Upfront, Falsifiability, Time-boxing, Dealing With Failure, Pivots, Root-cause Analysis

Establish a Regular Reporting Cadence

External Accountability, Daily Standups, Tasks, Weekly Standups, Experiments, Monthly Standups, Milestones

Lean Stack, Lean Canvas, Lean Dashboard, Experiment Reports

Increase Throughput in Stages

Problem/Solution Fit

Goal, Key Objective, Validate Customer Pull, Success Metric, Achieve X Customer Production Rate by Y Time Frame

How, Create a Compelling Offer, Mafia Offer, Smoke Test Offer, Preorder Offer, Free Cookie Offer

Tactics, Understand Customer/Problem, Problem interviews, Observation, Psychology, Learning Frame, Scripted Learning Objectives, Customer Lie Detectors, Test Commitment, Test Social Currency, Personas, Current Reality Workflow, Build Offer, Define Solution, Release 1.0 MVP, Concierge MVP, Wizard of Oz MVP, Build Demo, Demo Fidelity, Future Reality Mapping, Prototyping tools, Story Arc, Long Copy vs Short Copy, Set Pricing, Pricing is Part of Product, Pricing Determines Your Customers, Test Pricing From Day 1, Value vs Cost Based Pricing, Anchor Against Existing Alternatives, Keep it Simple, Deliver Offer, Solution Interviews, Landing Pages, AIDA, Psychology, Sign-up Friction, Prizing Frame, Scarcity, Secure Strong Commitment

Product/Market Fit

Goal, Key Objective, Validate Business Model at Small Scale, Success Metric, Achieve 10X Customer Production Rate by Y Time frame

How, Deliver (and Capture) Customer Value Using MVP

Tactics, Build MVP, Instrument for Learning, Metrics, Activation, Retention, Measure CHI, Customer Journey Mapping, Onboarding/Activation, Customer WOW experiences, Lifecycle Messaging, Scale Relationship Building, Reward Positive Customer Actions, Learn from Neagtive Customer Actions, MVP Evolution, Rinse and Repeat Process, Feature Prioritization, Customer Interviews, Release Level Cohorts, Feature Flags, Split-testing, Continuous Deployment, Kill Features, Pricing Evolution


Goal, Key Objective, Accelerate Business Model to Full Potential, Success Metric, Achieve 100X Customer Production Rate by Y'' Time frame

How, Identify and Tune Engines of Growth, Paid, Sticky, Viral

Tactics, Metrics, Acquisition, COCA, LTV, Retention, Churn, Referral, Viral Coefficient, Customer Segmentation, Source Level Cohorts, CHI, Qualitative Polling, Lifecycle Messaging, Acquisition Channel Testing, Upsells and Cross-sells, Referal Campaigns, Establish Key Partners