1. Reporting
1.1. Market Data
1.1.1. GfK data
1.1.2. How many people buy online compared to bricks and mortar?
1.1.3. Customer habits
1.2. Commercial Dash
1.2.1. SEO, Organic Traffic, Website Impressions
1.2.2. Blog Content - Links to existing pages
1.3. PowerBI
1.3.1. Custom Report Builder - optomise
1.3.2. Kenda grouping with existing manufacturers
1.3.3. New separate report?
2. Competitor Analysis
2.1. Catalogue
2.1.1. Checkout - Progress / Timescale
2.2. GfK
2.3. Journey
2.4. Word of mouth
2.5. Identify key competitors and what they do
3. Customer Data
3.1. Painpoints - Questionnaire
3.2. Live Chat - CC - buzzword tracking
3.3. Virtual Assistant - Motorcycle related questions?
3.4. Uptake on Promo Codes - Flash - Which Brands?
3.5. What data do we currently hold?
4. Marketing
4.1. Trade Show
4.1.1. Edinburgh, March
4.1.2. Ayr, June
4.2. Bike nights / meets
4.3. Social campaign
4.3.1. Newsletters
4.3.1.1. Hub
4.4. Print media
4.4.1. Advertising
4.4.1.1. Flyers
4.5. BikeTyre Store / Cambrian for information on Print media
4.6. Kenda
4.6.1. Fuel Vouchers
4.6.2. Giveaway of merch
4.7. Knockhill
4.7.1. Already sponsor
4.7.2. Stall / stand
4.7.3. Promotional Code?
4.8. Promo Code Redemption
4.8.1. Where do we perform well?
4.8.2. Gaps / Opportunities
4.9. Events
4.9.1. Racing
4.9.1.1. Meets
4.10. Do we have any current marketing data?
4.11. Asset Creation
4.12. BC Pitstops, advertising?
4.13. Contacts in biking world
5. Task Force
5.1. Hold first meeting - Assess Strengths / Areas of Expertise
5.2. Walk through the website - painpoints, ease of use, fresh eyes
5.3. Contacts within industry or riding
5.4. Owner Groups / Forums
6. Website
6.1. Images - Tyres - Landing Page
6.2. Dev
6.3. Update and refresh Landing Page
6.4. Relevancy Ribbons
6.4.1. Off Road
6.4.2. Performance
6.4.3. Improved Grip
6.5. Inline messages - PayPal irrelevant
6.6. Remove Speed to Serve space
6.7. Segmentation
6.7.1. By tyre type
6.7.2. By bike type (VRM needed)
6.8. Using Nexus for more in depth information sharing on SKU Page?
7. Split Sizes / Package
7.1. Dev Request ASAP
7.2. Merge with DP split size idea
8. Merchandising
8.1. Type of customer akin to HPHH, know what they want
8.2. Objective
8.3. Keep going with Top 20
8.3.1. Push newer models?
8.3.2. Tried and tested?