1. 360-Degree Campaign
1.1. Channels
1.1.1. Content syndication
1.1.1.1. Benelux Banker
1.1.1.2. Benelux IT news
1.1.2. LinkedIn Ads
1.1.3. Google Ads
1.1.4. Account based
1.2. Stages
1.2.1. Phase 2 (Months 3-4)
1.2.1.1. Account-Based Marketing:
1.2.1.1.1. Top 100 financial services with xxx revenue
1.2.1.2. Interactive Assessment Tool: "Cloud Migration Readiness Calculator"
1.2.1.3. Case Study Campaign: Success stories from financial services clients
1.2.1.4. Goal
1.2.1.4.1. Generate qualified leads and nurture prospects
1.2.1.5. Budget
1.2.1.5.1. 20000$
1.2.2. Phase 1 (Months 1-3)
1.2.2.1. LinkedIn Sponsored Content: Targeting cloud and AI decision makers
1.2.2.2. Content Assets
1.2.2.2.1. Financial Services Cloud Security Playbook
1.2.2.2.2. The State of AI-Powered Cloud Migration
1.2.2.2.3. Financial Services Cloud Migration Checklist
1.2.2.2.4. Landing Pages
1.2.2.3. Budget
1.2.2.3.1. 15000$
1.2.2.4. Goal
1.2.2.4.1. Create brand awareness for 95% of out-market buyers
1.2.2.5. Events
1.2.2.5.1. Global Azure Netherlands community (held)
1.2.2.5.2. Webinars
1.3. Phase 3: Conversion (Months 5-6)
1.3.1. Goals
1.3.1.1. Drive demo requests and SQLs
1.3.2. Service Demo Campaign: "See Your Migration Path in 30 Minutes"
1.3.3. ROI Calculator: "Calculate Your Cloud Migration Savings"
1.3.4. Budget
1.3.4.1. 15000$
2. Audience
2.1. Pain points
2.1.1. Multiple disconnected systems creating data silos
2.1.2. Overwhelming choice of digital solutions
2.1.3. Custom solutions that become maintenance burdens
2.1.4. Skills shortage in cloud-native technologies
2.2. Title
2.2.1. Title: VP/Director of Cloud, CTO, Head of Infrastructure, Chief Digital Officer
2.3. Buying Committee
2.3.1. VP of Cloud/Infrastructure
2.3.2. CTO
2.3.3. Cloud Architects, Security Leaders, Compliance Officers
2.3.4. DevOps Teams, Data Engineers
2.3.5. Procurement, Legal, InfoSec
2.4. GEO
2.4.1. Benilux
2.4.2. Industry
2.4.2.1. Finance
2.4.2.1.1. https://customers.xebia.com/complex-cloud-migration-within-limited-time
2.4.2.1.2. https://customers.xebia.com/dutch-financial-pension-advisory-unlocks-hybrid-cloud-landscape-for-future-security
2.4.2.1.3. https://customers.xebia.com/european-payment-platform-proves-its-worth-with-move-to-the-cloud
2.4.2.1.4. https://customers.xebia.com/dutch-bank-invests-in-future-with-digital-omnichannel-presence
2.4.2.1.5. https://customers.xebia.com/binckbank-optimizes-services-with-azure-devops
2.4.2.1.6. https://customers.xebia.com/fintech-company-bux-handles-data-more-efficiently-with-google-cloud