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Taylormaking: A New Era of Modern Branding and Customer Connection Ken Hughes
Summaries
Toni Krasnic
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Book summary of "Taylormaking: A New Era of Modern Branding and Customer Connection" by Ken Hughes
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Taylormaking: A New Era of Modern Branding and Customer Connection Ken Hughes
by
Toni Krasnic
1. 7. Authenticity & vulnerability
2. 8. Customer intimacy
3. 9. We don't succeed alone - the employee experience (EX)
4. 10. Brand value & purpose
5. 11. There is always room for improvement
6. 12. Connection is everything
7. 1. Building your connection
8. 2. Challenging the business model
9. 3. Beyond expectations
10. 4. Building your tribe
11. 5. Invite them in - collaboration is key
12. 6. Personalization - it's all about you
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