1. CONTENT CREATION/DELIVERY
1.1. DELIVERY
1.1.1. Improve Video Viewer (pop-up)
1.1.2. Improve Content landing page, make easier to find and download content
1.2. CREATION
1.2.1. GoToWebinar Recorder
1.2.1.1. All Interviews done and recorded through this
1.2.2. LIVE Q&A calls
1.2.3. Create Keynote on single subject with expert
1.2.4. Senior Grow Editors
1.2.4.1. Matt Geshkie
1.2.4.2. Big Mike
1.2.4.3. Dr. Rorabough
1.2.4.4. Eric
1.2.4.5. Dr. Despommier
2. RE-BUILD
2.1. PHASES
2.1.1. 1. Back-Office
2.1.1.1. Install wordpress on HA.com domain
2.1.1.2. Integrate and install WishList Member
2.1.1.2.1. Aweber
2.1.1.2.2. 1shopcart
2.1.2. 2. Design
2.1.2.1. Choose New WOO Theme
2.1.2.1.1. object (green)
2.1.2.1.2. optimize (green)
2.1.2.1.3. aperture
2.1.2.1.4. freshfolio
2.1.2.2. New Logo/Look
2.1.2.3. Customize home page w/ $1 Access
2.1.2.4. Customize LOGIN page
2.1.2.5. Create BUMPER intro for ALL videos
2.1.3. 3. Marketing
2.1.3.1. Sales Page
2.1.3.1.1. Create New Sales Video
2.1.3.1.2. Tweak offer
2.1.3.1.3. Improve Testimonials
2.1.3.1.4. Redesign slightly based on new theme
2.1.3.2. S.L.O.
2.1.3.2.1. Finish HydroBluePrint product
2.1.3.3. List Building
2.1.3.3.1. Create 2 more squeeze pages (daily Burn)
2.1.3.4. AutoResponders
2.1.3.4.1. Write new Sequence for welcoming on $1 14 day TRIAL
2.1.3.4.2. Plan/Write overall emails for 1 year
2.1.3.5. Stick-Rate
2.1.3.5.1. Hire VA to call people right before $1 offer ends, give NEW unadvertised bonus.
2.1.3.6. Integration Marketing
2.1.3.6.1. Thank you Page on existing top hydro hardware sales sites
2.1.3.7. P.R.
2.1.3.7.1. Huell Howser - http://www.calgold.com/green/
2.1.3.7.2. PR WEB
2.1.3.7.3. BIG MIKE
2.1.3.8. Surveys
2.1.3.8.1. monthly
2.1.3.8.2. Incentive always given
3. CONTENT
3.1. 18-INTERVIEWS
3.1.1. video
3.1.2. audio
3.1.3. transcript
3.2. UNL-ARTICLES
3.2.1. 600-1200 word short articles (free on BLOG)
3.2.2. Add to BLOG 2 times per week
3.3. ARCHIVES
3.3.1. PAST Archives Packets for sale $27 each
3.4. BONUS
3.4.1. Video
3.4.2. Audio
3.4.3. LIVE Monthly Q & A's
3.5. NEWS/UPDATES
3.5.1. Posted in Members Area
3.5.2. Product Launches/Affiliate
4. OFFER
4.1. $47/month
4.2. ARCHIVES older than 3 months $27 each
4.3. $1 Dollar Trial offer for 14 Days
4.4. What You Get?
4.4.1. 1 New monthly Expert Interview
4.4.2. 1 New Successful Case Study each month
4.4.3. What's hot in Hydroponics News updates
4.4.4. 1 Transcript of each interview (PDF)
4.4.5. New node