Creative Marketing for Events

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Creative Marketing for Events by Mind Map: Creative Marketing for Events

1. Creative content

1.1. Scribbled animations

1.1.1. http://youtu.be/N8x0PXktM9w

1.2. Rich media

1.2.1. http://youtu.be/udzqt1dUSeY

1.2.2. Vine, Instagram

1.2.2.1. https://vine.co/v/b6ihO6rBllQ

1.2.2.2. https://vine.co/v/bwi3dJtd2FP

1.3. Infographics

1.3.1. http://www.cebit.de/en/news-trends/index.xhtml

1.3.2. http://www.cebit.jobandcareer.de/content/ueber_die_messe/rueckblende/fotos/index_ger.html

1.4. Graphic recording

1.4.1. http://www.cebit.de/en/news-trends/news/cebit-graphic-recording/

1.4.2. http://youtu.be/TZFVGrd4MSM

1.5. Curated content

1.5.1. Storify

1.5.1.1. https://storify.com/SpringMessen/job-and-career-at-cebit-2014

1.5.1.2. https://storify.com/Twiplomacy/world-leaders-at-davos-2014

2. Events agency

2.1. Brooklyn Beta is an annual gathering of some of the friendliest folks on the Web. Join us for three days of fun away from your computer.

2.1.1. http://brooklynbeta.org

2.2. http://thesummit.co

2.3. Find your Groove: Web in Travel Singapore

2.3.1. http://youtu.be/z87uvdddXlA

2.4. Into the Wild: Re-Publica Berlin 2014

2.4.1. http://re-publica.de/en

3. Creative use of marketing channels

3.1. Event website

3.1.1. http://retune.de/2013

3.1.2. Flat design and scroll-activated animations

3.1.2.1. www.kaipoche.co

3.1.2.2. http://hy.co

3.1.2.3. www.designforschungstag.com

3.1.2.4. http://brooklynbeta.org

3.1.3. www.commshero.com

3.2. Email marketing

3.2.1. http://reallygoodemails.com

3.3. Social channels

3.4. Public relations

3.5. Viral marketing

3.5.1. Arnold crushing things, almost 10 Mn views

3.5.1.1. http://youtu.be/w4lnVx2BAYk

3.5.2. Modell-bau.at Vienna

3.5.2.1. http://youtu.be/e0Ds2lTItKM

3.6. Print/PDF brochures

3.6.1. http://files.websummit.net.s3.amazonaws.com/2014-Overview.pdf

3.7. Print ads

3.8. Media cooperations

4. Creative design

4.1. http://re-publica.de/en

4.2. www.designforschungstag.com

4.3. http://hy.co

5. Creative sponsorships

5.1. http://www.crowdmedia.de/simyo-macht-cleveres-marketing-auf-der-re-publica/

5.2. Always good sources to find inspiration for sponsorships

5.2.1. http://sxsw.com/marketing/

5.2.2. http://www.mobileworldcongress.com/reasons-to-sponsor/

5.2.3. http://www.cesweb.org/exhibitor

5.3. http://eventview.files.wordpress.com/2012/11/sponsorship-presentation-11-20-121.pdf

6. Online-mindmap for the session "Creative marketing, design and promotion" at Who stole my audience?, London, 25 April 2014. Attendees are invited to share their examples of outstanding marketing and promotion campaigns for trade shows, conferences and events here. Simply click on Edit/Bearbeiten to add or modify content.