THE SCOPE AND CHALLENGE OF INTERNATIONAL MARKETING.

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THE SCOPE AND CHALLENGE OF INTERNATIONAL MARKETING. by Mind Map: THE SCOPE AND CHALLENGE OF INTERNATIONAL MARKETING.

1. The changing face of the U.S.

1.1. Go abroad became a need of survival to the market.

1.2. Most of the U.S companies are controlled in that direction

2. Internationalization of U.S. Business

2.1. Foreign adquisitions

2.1.1. Many companies in the U.S. found into the counterparts industry the way to reduce cost and sales .

2.1.2. Bimbo Case

3. International Marketing Define

3.1. Is the performance of business activities design to plan, price, promote,and direct the flow of the company goods and services to consumer or users

3.1.1. Uncontrollable elements

3.1.1.1. Competition

3.1.1.2. Legal restraints

3.1.1.3. Government

3.1.1.4. Weather

3.1.1.5. Fickle consumers

3.1.1.6. Natural disasters

4. INTERNATIONAL MARKETING TAK

4.1. The marketer needs to handle with two different levels of uncontrollable and controllable task.

4.1.1. Marketing decision Factors: Controllable

4.1.1.1. Price

4.1.1.2. Product

4.1.1.3. Promotion

4.1.1.4. Distribution

4.1.1.5. Research

4.2. Aspects of domestic environment

4.2.1. Domestic environment: Uncontrollable

4.2.1.1. Political and legal forces

4.2.1.2. Economic climate

4.2.1.3. Competition

4.3. Aspects of the foreign Environment

4.3.1. In addition to the uncontrollable domestic elements we hace foreign environment uncontrollables that involves from culture to economic shock.

4.3.1.1. If i want to make business for example with china I need to be a legal person , that means that the company or the person needs to be registered in the China government, and sign meaning that you are able to make business.

4.3.1.1.1. Political

4.3.1.1.2. Legal/Economic

4.3.1.1.3. Competitive

4.3.1.1.4. Level of Technology

4.3.1.1.5. Structure

4.3.1.1.6. Geography

4.3.1.1.7. Infrastructure

4.3.1.1.8. Cultural

5. Global perspective: Global Commerce causes peace

5.1. Global commerce thrives during peace

5.1.1. North America economic boom ends in 1990

5.1.2. Communism open to the world

5.2. Production and marketing of aircraft made that all people work together

6. Enviromental Adaptation Needed

6.1. The marketers need to lear to interpretate the impact of the enviroment that can affect direct or indirectly the market.

6.1.1. Latin American and Americans Culture

6.1.1.1. Cultural Missunderstanding

6.1.1.2. Gesture

6.1.2. Other cultures Missunderstanding

7. ETHNOCENTRISM: MAJOR OBSTACLES

7.1. First Obstacle: Self reference Criterion: Analize the world with the eyes of the own culture.

7.2. To avoid this kind of errors the marketers must follow :

7.2.1. Define the business Problem in the Home country, habits and norms

7.2.2. Define the business in the foreign country.

7.2.3. Isolate the the influence of the problem

7.2.4. Redefine the problem

8. DEVELOPING A GLOBAL AWARENESS

8.1. To adquire its necessary:

8.1.1. Be tolerant of cultural differences

8.1.2. Have Knowledge of the different cultures

8.1.3. World market Potential

8.1.4. Global economic,social and Political trends

9. STAGES OF INTERNATIONAL MARKETING INVOLMENT

9.1. No direct foreign market

9.2. Infrequent Foreign Marketing

9.2.1. Strategic approaches

9.2.1.1. Regular Foreign Marketing

9.2.1.1.1. The capacity of the production of goods and services to be marketed in the foreign market

9.2.1.2. Multidomestic or international marketing

9.2.1.2.1. Companies seek markets all over the world

9.2.1.2.2. Company become an international o multinational firm.

9.2.1.3. Global marketing

9.2.1.3.1. World market and home market is seen as a whole market

9.2.1.3.2. No segments based on national borders, example Coca-Cola

10. THE ORIENTATION OF INTERNATIONAL MARKETING

10.1. Into new markets companies must develop the ability to adjust to the impacts that the market can have

10.1.1. Economic Globalization Measures

10.1.1.1. Trade Flows

10.1.1.2. FDI Flows

10.1.1.3. Income Payments to Foreigners

10.1.1.4. Mean tariff rates

10.1.1.5. Taxes on international Trade

10.1.2. Social Globalization measures

10.1.2.1. Telephone traffic

10.1.2.2. International Tourism

10.1.2.3. Foreign Population

10.1.2.4. Internet users

10.1.2.5. Televisions

10.1.3. Political

10.1.3.1. Embassies in country

10.1.3.2. Membership international organizations