Building your Personal Brand
by Laura Alfano
1. CLICK HERE FIRST
1.1. 1. Click the circle with the plus sign to expand a topic.
1.2. 2. A circle with horizontal lines means there are notes associated with the topic.
1.3. 3. A circle with an arrow in it means there is an Internet site associated with the topic.
2. 3. Reaching Your Target Market
2.1. Define who you will serve. Who is your target audience?
2.2. Determine your frame of reference.
2.3. What benefits can you deliver to your target audience? How are you better than your competition?
2.4. How can you show support that you can deliver what you say you can?
2.5. Put all of these pieces together to show the net benefits to the team of including you.
3. Taking Your Brand Online
3.1. Be sure your digital image is the one you want to display.
3.2. Use social media to support your Personal Brand Statement.
3.3. Special features can be added that support your Personal Brand Statement, like a favorite quote.
3.4. A professional headshot should be a part of your online presence.
4. 2. Create your Personal Brand Statement
4.1. Envision your best self. Answer these questions:
4.1.1. What 3 keywords describe you quickly and clearly?
4.1.2. What is the core of who you are? When are you "in your element"?
4.1.3. What is your expertise? What is it about you that people would say?
4.1.4. What qualities set you apart? When are you a superstar?