What do you want from social media?
by Alexandra Samuel
1. Find new customers
2. Gain a wider audience
3. Increase market share, find people with similar interests, increase revenue
4. Marketing
5. Maintain contact with people anywhere in the world, know things about the world through the vision of others
6. Create a personality for the business, give people more of an idea of who we are
7. Create a dialogue around literature/authors, drive interest
8. Adapt to new technologies - e.g. ereaders
9. Understand it as part of career transition
10. Establish ourselves as industry leaders
11. Establish ourselves as best-practices people
12. Using it to remain competitive
13. Generate publicity for paintings/video work, raise awareness of issues
14. Generate lists for marketing
15. Sharing information, but in a constrained way
16. Gain more customers, awareness
17. Establish a comfortable presence - personal brand
18. Narrowing our focus, targeting
19. Increase attendance at events
20. Build closer relationships with consumers, have consumers create content, use influence
21. Engage alumni and donors
22. Friendlier way of adapting social media sites, integrating them
23. Create a forum to connect w/interact w audiences, staff, while reducing resources
24. Define a personality for the way I share info
25. Make it easier for others to find my message
26. Express my creativity
27. Gain trust of stakeholders
28. encourage dialogue
