Creative Capabilities
by Matthew Elsom
1. User Journey
1.1. Task Flow
1.2. Userflow/Sitemap
2. Wireframe
2.1. Lo-Fidelity Wireframe (Flat)
2.2. Hi-Fidelity Wireframe (Interactive)
3. Flat Artwork (Flats)
4. Development Support
4.1. Asset Creation
5. Styleguide
5.1. Static Styleguide (PDF)
5.2. Living Styleguide (Pattern Lab)
6. Review
6.1. Design Review
6.1.1. Issue Tracking
6.1.2. Feedback
6.2. Heuristic Review
7. Prototyping
7.1. Clickable Prototype
7.2. HTML5 Prototype
8. Research
8.1. Mood Board
8.2. Landscape Analysis
8.3. User Research
8.3.1. Persona Development
8.3.1.1. Target User Identification
8.3.1.2. User Objectives
8.3.1.3. User Priorities
8.3.1.4. User Profile
8.3.2. Interviews
8.3.3. Focus Group
8.3.4. Kano Analysis
8.3.5. Stakeholder Analysis
8.3.6. Usability Test & Feedback