Our 45 Day Launch Plan of a New Domain in a Foreign Land
by Raphaela Brandner
1. Graham Kinsella - General Manager, Lovin Dublin
1.1. @pimpcaddy
1.2. @LovinDublin
2. Current key drivers of traffic
2.1. Facebook
2.2. Instagram
2.3. Twitter
3. Tips
3.1. Use Snapchat
3.2. Use Periscope
3.3. Involve influencers
3.4. Make sure your team is good looking
4. Native sponsored content
5. Always have a plan B
5.1. Expect the unexpected
6. Be LEAN
7. Create great content
7.1. Doesn't have to be expensive
8. Be passionate
9. Be ambitious
9.1. Everyone has to work towards the same purpose
9.2. Plan to get to the moon, do what you gotta do, and make sure that you get home as well
10. Have fun
11. Be fast
11.1. Speed has to be part of the company culture
12. Track