Our 45 Day Launch Plan of a New Domain in a Foreign Land

1. Always have a plan B

1.1. Expect the unexpected

2. Be LEAN

3. Create great content

3.1. Doesn't have to be expensive

4. Be passionate

5. Be ambitious

5.1. Everyone has to work towards the same purpose

5.2. Plan to get to the moon, do what you gotta do, and make sure that you get home as well

6. Have fun

7. Be fast

7.1. Speed has to be part of the company culture

8. Track

9. Graham Kinsella - General Manager, Lovin Dublin

9.1. @pimpcaddy

9.2. @LovinDublin

10. Current key drivers of traffic

10.1. Facebook

10.2. Instagram

10.3. Twitter

11. Tips

11.1. Use Snapchat

11.2. Use Periscope

11.3. Involve influencers

11.4. Make sure your team is good looking

12. Native sponsored content