Our 45 Day Launch Plan of a New Domain in a Foreign Land

Graham Kinsella - General Manager, Lovin Dublin

@pimpcaddy

@LovinDublin

Current key drivers of traffic

Facebook

Instagram

Twitter

Tips

Use Snapchat

Use Periscope

Involve influencers

Make sure your team is good looking

Native sponsored content

Always have a plan B

Expect the unexpected

Be LEAN

Create great content

Doesn't have to be expensive

Be passionate

Be ambitious

Everyone has to work towards the same purpose

Plan to get to the moon, do what you gotta do, and make sure that you get home as well

Have fun

Be fast

Speed has to be part of the company culture

Track