Our 45 Day Launch Plan of a New Domain in a Foreign Land

by Raphaela Brandner

1. Graham Kinsella - General Manager, Lovin Dublin

1.1. @pimpcaddy

1.2. @LovinDublin

2. Current key drivers of traffic

2.1. Facebook

2.2. Instagram

2.3. Twitter

3. Tips

3.1. Use Snapchat

3.2. Use Periscope

3.3. Involve influencers

3.4. Make sure your team is good looking

4. Native sponsored content

5. Always have a plan B

5.1. Expect the unexpected

6. Be LEAN

7. Create great content

7.1. Doesn't have to be expensive

8. Be passionate

9. Be ambitious

9.1. Everyone has to work towards the same purpose

9.2. Plan to get to the moon, do what you gotta do, and make sure that you get home as well

10. Have fun

11. Be fast

11.1. Speed has to be part of the company culture

12. Track