Overture Keyword Selector
don't pay any attention...
rel=nofollow, e.g. dont pass PageRank onto Terms & Conditions page
Google Blogs, Matt Cutts, other Googlers
Yahoo Site Explorer
don't use sitemaps as crutch for your results
the higher your PageRank the more often you get spidered
find pages that havent been spidered or where language hasnt been recognized, set Google to english only, search for "site:yoursite.com"
avoid duplicate content
set a robots.txt, feed the file to Google Webmaster Central robots.txt verifier
HTTP Codes, 301: passes PageRank, 302: DOESN'T pass PageRank
100+ signals that influence ranking
Title tag is most important
META tags dont help
"Link popularity" affects search engine rankings
PageRank™ - Links from “important” sites have more impact on your Google rankings (weighted link popularity)
Scores range from 0-10 on a logarithmic scale, so 7 is MUCH better than 6!
Keep important subpages few clicks from the homepage
Pay attention to text within link tags, avoid "Learn more" or "click here"
Canonicalization (www.domain.com vs. domain.com)
Zipf's Law, being no 1 is much more important than being no 2, which is much more important than being no 3
Snippet gets built automatically, but you CAN influence what’s displayed here
all kinds of spamming