Mass media tools
by Julien TROTTIER
1. Radio
1.1. National
1.2. Local
2. Press
2.1. Promotional insert
3. Television
4. Poster campaign
4.1. 4 x 3
4.2. Urban fourniture
4.3. Urban transport
5. Internet
5.1. Sponsoring
5.2. advertising banner
5.3. Pop-up
6. Cinema
7. Sponsoring
8. Patronage
9. Public relations
10. Fair
