Mass media tools

1. National

2. Radio

2.1. Local

3. Press

3.1. Promotional insert

4. Television

5. Poster campaign

5.1. 4 x 3

5.2. Urban fourniture

5.3. Urban transport

6. Internet

6.1. Sponsoring

6.2. advertising banner

6.3. Pop-up

7. Cinema

8. Sponsoring

9. Patronage

10. Public relations

11. Fair