Mass media tools
by Julien TROTTIER
1. Sponsoring
2. Patronage
3. Public relations
4. Fair
5. National
6. Radio
6.1. Local
7. Press
7.1. Promotional insert
8. Television
9. Poster campaign
9.1. 4 x 3
9.2. Urban fourniture
9.3. Urban transport
10. Internet
10.1. Sponsoring
10.2. advertising banner
10.3. Pop-up
11. Cinema
