Mass media tools
by Julien TROTTIER
1. National
2. Radio
2.1. Local
3. Press
3.1. Promotional insert
4. Television
5. Poster campaign
5.1. 4 x 3
5.2. Urban fourniture
5.3. Urban transport
6. Internet
6.1. Sponsoring
6.2. advertising banner
6.3. Pop-up
7. Cinema
8. Sponsoring
9. Patronage
10. Public relations
11. Fair
