Mass media tools

by Julien TROTTIER

1. Radio

1.1. National

1.2. Local

2. Press

2.1. Promotional insert

3. Television

4. Poster campaign

4.1. 4 x 3

4.2. Urban fourniture

4.3. Urban transport

5. Internet

5.1. Sponsoring

5.2. advertising banner

5.3. Pop-up

6. Cinema

7. Sponsoring

8. Patronage

9. Public relations

10. Fair