1. SEO
1.1. On-Page SEO
1.1.1. Keyword Research
1.1.1.1. Meta Keywords
1.1.1.2. Meta Description
1.1.1.3. Meta Title
1.1.2. Canonical URL
1.1.2.1. naked URLs
1.1.2.2. SSL config
1.1.3. Google Webmaster
1.1.3.1. Google Indexing
1.1.3.1.1. Sitemap Submission
1.1.3.1.2. Custom Image Tagging
1.1.3.1.3. URL Parameters
1.2. Off-Page SEO
1.2.1. Blog Submission
1.2.2. Directory Listing
1.3. Mobile Usability
2. Lead Generation
2.1. CRM
2.1.1. Data Mining
2.1.1.1. App Downloaders
2.1.1.2. Influencers
2.1.1.3. Endorsements
2.1.1.4. Schools
2.1.1.5. Parents
2.1.1.6. Students
3. App Sites
3.1. iTunes
3.2. GooglePlay
4. Brand Awareness
4.1. Email Marketing
4.1.1. Promotional Emails
4.1.2. Newsletter
4.2. Social Media
4.2.1. Facebook
4.2.1.1. Engagements
4.2.1.2. Facebook Ads
4.2.2. Twitter
4.2.2.1. Follower List
4.2.2.1.1. Promotional Tweets
4.2.2.1.2. Engagements
4.2.3. Google+
4.2.3.1. Communities / Cirlces
4.2.4. Instagram
5. Branding
5.1. Website
5.1.1. Design
5.1.1.1. Design Guide
5.1.1.2. Typography
5.1.2. Content
5.1.2.1. Blog
5.1.2.2. Landing Pages
5.1.2.2.1. Persona
5.1.2.2.2. Content Assets
5.1.2.3. Tracking
5.1.2.3.1. Google Analytics
5.1.2.3.2. Google Tag Manager
5.2. App
5.2.1. Avatar
5.2.2. Icons
5.3. Emails
5.3.1. Emaill Style Guide
5.3.2. Email Templates
5.4. Social Media
5.4.1. Cover Photo
5.4.2. SM Descriptions