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BRANDING by Mind Map: BRANDING
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BRANDING

summary

logos, slogans & brand names

advertising

identity

multiple types of branding

human branding, slaves, criminals

branding of goods/materials

history

'brand' comes from the Norse/ Germanic root meaning 'burn'

oldest brands

New node

how long did branding begin

what types of branding were used throughout history

design

logo/typeface/colours

how colours and their combinations make people feel

cultural associations with colours

the right or wrong combination can make a huge difference to the legibility of signs

emotional branding

exploitation of consumers desires

signs - subconcious

an idea/design becomes a brand

connect with subconcious needs

identity

trustworthy/loyal

qualities and characteristics people associate with particular brands

products or services

product is the brand

product > packaging/labelling > advertising

packaging has to convey the brands promise

one of the single most important tools in branding