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BRANDING by Mind Map: BRANDING
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BRANDING

summary

logos, slogans & brand names

multiple types of branding

history

'brand' comes from the Norse/ Germanic root meaning 'burn'

oldest brands

how long did branding begin

what types of branding were used throughout history

design

logo/typeface/colours

emotional branding

an idea/design becomes a brand

identity

product > packaging/labelling > advertising

packaging has to convey the brands promise

one of the single most important tools in branding