The Auto Dealership Definitive Guide to Mobile Marketing

1. Content

1.1. Mobile Websites

1.1.1. Mobile implies portable, easy and fast. Your website should be and act like a menu at a fast food drive thru window... It should be very short description, easy to navigate and include pictures rather than long descriptions

1.2. Mobile Wallet Loyalty

1.2.1. This is the step that allows for the use of tools such as: iBeacons, GPS, Punch Cards, Coupons Social media Sharing & Member Cards. Your target market opts in to the loyalty segment typically requesting info or to be added to a notification system as updates are available through your Website, an Email, Text message , QR Code, a NFC Tag or through your Social WiFi system. At this point, they are being spoon fed information based on information gathered through analytic s of their social profile, the sites they visit and the use of email autoresponders (automated email system).

2. Enablers or Vehicles

2.1. NFC Tags

2.1.1. NFC (near field communication) is a wireless technology which allows for the transfer of data such as text or numbers between two NFC enabled devices. NFC tags, for example stickers or wristbands, contain small microchips with little aerials which can store a small amount of information for transfer to another NFC device, such as a mobile phone.

2.2. SMS Marketing

2.2.1. SMS marketing has become increasingly popular among marketers. Consumers must opt in to receive text messages from companies on their cell phones; consumers can also opt out if they decide they'd no longer like to receive them. By marketing through text message, consumers receive non-invasive marketing that may trigger them to act when they are out shopping or incite a special trip to the store to take advantage of an offer.

2.3. QR Code Marketing

2.3.1. QR Codes In short, they offer a method of effectively adding web based content, a URL really, to real-world messages, objects or locations. So they’re great for integrated campaigns to offer a digital offer and drive engagement with a brand, ultimately leading to interactions on a website, social site through the mobile. The novelty is the way your phone scans and “clicks” to access the content, so they’re inherently tied to smart phone usage. Any user with a smartphone will need to do a one-time download a free application which makes use of the phone’s camera, but other than that you’re away.

2.4. iBeacon Proximity

2.4.1. iBeacons are a low-cost piece of hardware — small enough to attach to a wall or counter-top that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems.

2.5. Geo-Fencing Tracking

2.5.1. A geo-fence is a virtual perimeter for a geographic area. A geo-fence could be dynamically generated around a store or point location, or can be a predefined set of boundaries, like a competitors location or your own business location. The process involves a location-aware device of a location-based service (LBS) user entering or exiting a geo-fence. This activity could trigger an alert to the device's user as well as messaging to the geo-fence operator.

3. Both

3.1. Social WiFi

3.1.1. Wi-Fi marketing enables you to market to all your customers who use the free social Wi-Fi that you provide. The marketing process starts when people commence their Wi-Fi log-in. You can create your own customised landing page where you can offer incentives and offers. Using the portal you can easily customise the customer log on page for your social Wi-Fi. The portal has simple drag and drop functionality to help you use a library of images and designs already prepared. You can also load your own photos and images to personalise the log on page to your own site or venue. This is the page that people see when they are logging on using their social media account. It's a great place to start your marketing campaign in exchange for providing free Wi-Fi to your customers.