Increase your memory, Doodling, Increase recall by 30%, Keeping brain active
Have more creative & complex ideas, Make use of entire brain, Free association
Manage & prioritize better
Communicate emotions, Faces
No visual cues
Trying to build a picture
Useful tool, Planning, Brainstorming
Benefits, Ideas, Visual
Issues?, Credibility?, Incorrect positioning?, Misconceptions?
Potential solutions, Knowledge workers need solutions, Practical benefits and uses, Positive impacts, Normal people, Normal jobs
Development areas, Students, Startups, Sustainability
Mind maps to help medical students unlock full learning potential
Principles, Cognitive load, Limit size of mind maps so they're not overwhelming, Testing, Much more effective than rereading, Mind maps vs. concept maps
Patients' understanding is different from that of patients
Health mind maping, Patient mind mapping of their understanding, Uses, Communication, Education, Navigation, Empowerment
Ongoing research, Training facilitators, Recruiting patients, Videotaping patients, Interviewing patients, Why is this happening to you?, My health mind map, What was your experience?, What will you do with the mind map?
Enlightening, Students, Knowledge workers, Empowerment, Learning tools, Mind maps, Diagrams, Graphic organizers, Thinking skills
The world, Global & local, Connections, Networks
Liberty, Augmented student, Linear teaching, Sustainable learning & thinking tools
Avatars (personas), Who is my ideal customer?, What are they interested in?
Buyer's journey, 1. Awareness, Who are you?, Trustworthy?, 2. Consideration, What do you offer?, How will your product help me?, Value of your product, 3. Decision, I choose you, 4. Satisfaction, Are you taking care of me?, 5. Ongoing use, Should I tell my network about you?, Ambassadors
Categories, Categories of your business, Subcategories of your business
Types, Videos, Diagrams, pictures, Worksheet, Questions, Tutorials
How to use it
How you're different
Don't know what to write about
Don't have enough time
Can't create enough
From 1 year to write a book to writing a book in a month
Reader goals, Who are your ideal readers?, Characteristics?, What is their desire to change?, Their goals and problems?, What are the steps needed to achieve their desired change?
Your goals, What is your desire for change?, What are your strengths? Weaknesses?, Resources
Existing books, What books are already available?, Competitive advantage
Efficiency, What needs to be done?, How long will it take?, How much time do you have available?, How can you create your own "mini-deadlines"?
What are you writing about?
How can you support your big idea?
What's the next step you want readers to take?
Order and organization
Work breakdwon structure
Get out of weeds
Tough sell to management
Viable user group w/ 650 members
Over 2,000 users
Project management community of excellence
Leadership development center
Develop basic MM skills
Formal software based training
Led by Project Management team
New component in Leadership Development
Complex ROI assessment
Broad base of usage
Project management and Leadership Development Center (LDC) are leading the way
LDC, Strategic approach, Business simulations and strategic thinking, Learning technologies
Who is the target?
Where are they going to be?, How can I reach them?
Business, Senior executives, Marketing managers, Employees
Education, Leaders, PTAs
Medical, Patients, Chronic patients, Mental illnesses
Example: Getting buy-in from senior executives
Awareness, Benefits, Their problems, Case studies, Competitors, Time & effort, Cost, ROI, Resources
What is mind mapping?
Benefits of mind mapping
Tools and templates
Senior executive + category + type