eCommerce Organization

by Bob Williams

1. Experience and Usability

1.1. process maps

1.2. use cases

1.3. prototypes

1.4. mockups

2. Release Management

2.1. requirements and specifications

2.2. feature prioritization

2.3. business case and modeling

2.4. go-live deployment communication

3. Demand Management

3.1. integrations

3.2. search

3.3. print media

3.4. social media

3.5. digital media

3.6. online media

3.7. email

3.8. offers

3.9. Retargeting

4. Product Management

4.1. search

4.2. comparison

4.3. cross selling

4.4. merchandising

4.5. voice of customer

5. Content Management

5.1. client setups

5.2. product setups

5.3. marketing content

6. Solution Ownership

6.1. results

6.1.1. financial

6.1.2. market

6.1.3. employee engagement

6.2. strategic alignment

6.3. competitive alignment

6.4. industry alignment

7. Metrics Management

7.1. financial

7.2. customer involvement

7.3. analytics

7.4. channel

7.5. product

8. Operations