Media is not only about broadcasting information but has the option to trigger collective action
publishing is for acting!
before either groupforming or 2way. Telephone is 2way but not groupforming; broadcasting is grouforming but not 2way
comp. David P. Reed
adoption took long groups are conservative
in terms of efforts for the individual to coordinate a group. the internet improves the context for these patterns. group action can create media.
example: delicious has lowered h threshold for the individual. social aspects are an afterthought. (Stowe Boyd: me first). Personal utility (benefit); social effects are an aggregate based on the sheer amount of links
Reverse model: share and ag(con)gregate
CS: "every url is a latent community"
sharing + optional conversation
collaborative effort, division of labor
the rarest pattern. it's about all elements of group-activity plus. the moment everybody has the same information, is synced, you are prepared for action (=one click away from action, be it signing etc.)