Intro to Social Media
by Shaine Mata
1. What is social media?
1.1. Demo
1.1.1. Recommendations
1.2. Where can I find social media?
1.2.1. Facebook
1.2.2. Twitter
1.2.3. Forums
1.2.4. Amazon
1.2.5. Blogs
2. How can social media help you?
2.1. Establish expertise
2.2. Find jobs/work
2.3. Control negative information
2.4. Expands your network of friends/colleagues
2.5. Another way for people to contact you or discover you.
3. What NOT to do online.
3.1. Do not be unprofessional.
3.2. Do not feed the trolls.
3.3. Do not blast your audience.
3.4. Do not give up
3.5. Don't be a robot
4. Social Media for Job Seeking
4.1. It's OK to say, "I'm looking for a job"
4.1.1. Specify the type of job
4.1.2. Don't bad-mouth former employers
4.1.3. Celebrate small victories
5. Social Media for Business
5.1. Find out what customers are saying.
5.1.1. Good stuff
5.1.2. Bad stuff
5.2. Reach out to your regulars.
5.2.1. Coupons
5.2.2. Offers
5.2.3. News
5.3. Internal Social Media
5.3.1. Better communication
5.3.2. Situational awareness
5.4. Networking
5.4.1. Expands what your company can do
5.4.2. Opens you up to other opportunities
6. Hands on
6.1. Facebook
6.2. Twitter
6.3. LinkedIn
6.4. Pharr Literacy Project Network
7. About Me
7.1. Began blogging in 2005
7.1.1. RGV Life
7.2. Started podcasting
7.2.1. Became online friends with @epodcaster and @jackieadame from San Antonio
7.3. Met Aaron Peña
7.3.1. Job offer
7.3.1.1. Went to work at the capitol
7.3.1.1.1. Session 80
7.3.1.1.2. Twitter
7.3.1.1.3. SXSW
7.4. Met with San Antonio Podcaster group
7.4.1. Podcamp San Antonio
7.5. Came back to RGV
7.5.1. Started RGV New Media Group
7.5.2. Started Social Media Club RGV
7.5.2.1. Social Media Camp McAllen