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TV Idents by Mind Map: TV Idents
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TV Idents


links with the logo

the logo shows the identity of the channel

A difference in identity is important to show the difference to other channels that they are in competition with

BBC also use a circle to represent the world to show that they are a world wide channel and represent a variety of programs for a wide audience


This is also shown through logo and idents as they try to sell there channel or channels

Channels such as sky 1,2 and 3 have to do this to get new subscribers to get income, other channels such as bbc they get public service money and the other main stream channels like itv, channel 4 and five only get a small amount

Some idents in them selfs are very interesting and creating a very likeable ident will make you stay and watch the ident and may later watch the programs


BBC logo

BBC different logos

logos are a very important part of identity, shows the type of channel and type of shows

Change of ident

This is to keep up with technology, style and to have a fresh ident to keep viewers interested

This is also called re branding and they also do this to keep a consistent audience form other sources such as other channels and web in with teens are me addressed to look at

Informing the audience

Over the TV idents there are ether voice overs or a ident based on the next TV show on and the voice over can tell what is on for the next few hours

The voice overs are very relaxing and in a calm voice to keep people engaged in the channel