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University Student Cellphone Trend (in terms of mobile phone promo usage) by Mind Map: University Student      Cellphone Trend (in terms of mobile phone promo usage)
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University Student Cellphone Trend (in terms of mobile phone promo usage)

Variables to be studied

Is the student using a prepaid or a post-paid form of sim card?

How many cellphones does the student own?

UST or UA&P Student (for trend comparison)

What kind of promos does the student use in terms of texting and calling?

Student demographics

Student Psychographics

Approaches

Quantitative

Qualitative

Significance

To give mobile phone industries more information about one of their target markets (University students)

It is very interesting to find out what is the common trend for these kinds of promos for the University students

To know which service provider gives out the better promos in terms of call and SMS messaging