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Top 10 tips on choosing your online text analysis tool. by Mind Map: Top 10 tips on choosing your
online text analysis tool.
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Top 10 tips on choosing your online text analysis tool.

A summary of an insightful presentation by Anna Tomkowicz, Freshminds UK

Check which areas your tool is monitoring

Check how the tool recognises location or nationality

How recent is your data?

Make sure you have clear business objectives before you commit to online text analytics

Automated sentiment analysis is difficult

Emerging topics are sensitive to search

Don't try to distil the analysis to a single metric

Use multiple data sources & robust sampling techniques

Tools change each week: Stay abreast of developments and changes. Maintain contact with the providers

Challenge the findings

This was taken from the excellent #newMR online conference