Advertising in the USA

1. Types of advertising

1.1. Digital Advertising

1.2. Radio Advertising

1.3. Television Advertising

1.4. Magazine/Newspaper advertising

1.5. Outdoor and Cinema

2. Television Advertising

2.1. Most effective mass-market advertising format

2.2. Extraordinary prices --> price is related to quote --> the higher the quote, the higher the price

2.3. 1 hour of TV contains on average only 42 minutes of programming --> half an hour contains 22 minutes of programming and 8 minutes of advertising (6 min. of national ads, 2 min. of local ads)

3. Super Bowl Ads

3.1. Known as much for its commercial advertisements as for the game itself

3.2. Average cost of a single 30-second TV spot during this game has reached $4.5 million (seen by 100 million viewers)

3.3. High-Quality productions, often with celebrities

3.4. Examples: https://www.youtube.com/watch?v=Cqlpbtyckr8 https://www.youtube.com/watch?v=Q2c2mPpvcpw

4. Compared to Germany/Europe

4.1. Advertisements appear in longer, but less frequent advertising breaks

4.2. around 6 minutes every half-hour

4.3. In Germany public television stations own a major share of the market

4.4. Private stations are allowed to show up to 12 minutes of advertisements per hour with a minimum of 20 minutes of programming in between interruptions

5. Leading advertisers on the market

5.1. 1. Procter & Gamble ($4.6 billion)

5.2. 2. AT&T ($3.3 billion)

5.3. 3. General Motors Company ($3.1 billion)

6. General Facts

6.1. Over $220 billion are spent each year

6.2. most money is spend in TV-ads

6.3. USA is largest advertising market worldwide

6.4. Revenue of over $70 billion each year