2.1. Advertisements appear in longer, but less frequent advertising breaks
2.2. around 6 minutes every half-hour
2.3. In Germany public television stations own a major share of the market
2.4. Private stations are allowed to show up to 12 minutes of advertisements per hour with a minimum of 20 minutes of programming in between interruptions
3. General Facts
3.1. Over $220 billion are spent each year
3.2. most money is spend in TV-ads
3.3. USA is largest advertising market worldwide
3.4. Revenue of over $70 billion each year
4. Types of advertising
4.1. Digital Advertising
4.2. Radio Advertising
4.3. Television Advertising
4.4. Magazine/Newspaper advertising
4.5. Outdoor and Cinema
5. Television Advertising
5.1. Most effective mass-market advertising format
5.2. Extraordinary prices --> price is related to quote --> the higher the quote, the higher the price
5.3. 1 hour of TV contains on average only 42 minutes of programming --> half an hour contains 22 minutes of programming and 8 minutes of advertising (6 min. of national ads, 2 min. of local ads)