Consumer Behavior
af Evelyn YanTing
1. Definition
1.1. The buying behavior or final consumers such as individuals and households who buy goods and comsumption
2. Model of consumer behavior
2.1. Stage 1 : Stimuli 1. Marketing : - Product, Price, Place, Promotion 2. Other Stimuli : - Economic, Technology, Political, Cultural
2.2. Stage 2 : Buyer's black box - Buyer characteristics - Buyer decision process
2.3. Stage 3 : Buyer responses - Buying attitudes and preferences - Purchase behavior what time buyer buys, when, where and how much - Brand and company relationship behavior
3. Influencing Factors of Consumer Buyer Behavior
3.1. Culture
3.1.1. Culture
3.1.2. Subculture
3.1.3. Social class
3.2. Social
3.2.1. Reference groups
3.2.2. Family
3.2.3. Roles and status
3.3. Personal
3.3.1. Age and life cycle stage
3.3.2. Occupation
3.3.3. Economic situation
3.3.4. Lifestyle
3.3.5. Personality and self-concept
3.4. Psychological
3.4.1. Motivation
3.4.2. Perception
3.4.3. Learning
3.4.4. Beliefs and attitudes