CONSUMER BEHAVIOR

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CONSUMER BEHAVIOR by Mind Map: CONSUMER BEHAVIOR

1. Social class

2. Culture

3. Subculture

4. Definition

4.1. Buying behavior - final consumers, individuals & households who buy goods & services for personal assumptions

5. Buyer decision process

5.1. Need recognition

5.2. Information search

5.3. Evaluation of alternatives

5.4. Purchase decision

5.5. Post-purchase decision

6. Buyer decision process for new products

6.1. Awareness

6.2. Interst

6.3. Evaluation

6.4. Trial

6.5. Adoption

7. Model of customer behavior

7.1. Marketing

7.1.1. Product, price, place & promotion

7.2. Other stimuli

7.2.1. Economic, technological, political & cultural

7.3. Buyer's black box

7.3.1. Buyer's characterictics

7.3.2. Buyer decision process

7.4. Buyer responses

7.4.1. Attitudes, preferences, purchase behavior, relationship, etc.

8. Characteristics affecting consumer behavior

8.1. Social

8.1.1. Family

8.1.2. Reference groups

8.1.3. Roles and status

8.2. Personal

8.2.1. Age and life cycle stage

8.2.2. Occupation

8.2.3. Personality & self-concept

8.3. Cultural

8.4. Psychological

8.4.1. Motivation

8.4.2. Perception

8.4.3. Learning

8.4.4. Beliefs & attitudes

8.5. Economic situation

8.5.1. Lifestyle

9. Types of buying decision behavior

9.1. Complex buying behavior

9.2. Habitual buying behavior

9.3. Dissonance-reducing buying behavior

9.4. Variety-seeking buying behavior