1. *** Get Slightly Famous *** Stay Visible in Front of Your Ideal Clients
2. Your Customer "Avatar" - WHO will your product help?
2.1. WHO are you making this for?
2.2. Where are these people?
2.3. Can you easily find them? Can you easily get in front of them?
2.3.1. LI Groups
2.3.2. FB Groups
2.3.3. FB Targeted Ads
2.3.4. Magazines
2.3.5. Associations
2.4. When you become clear on WHO your product will help; HOW will it help them; and WHERE can you find them... marketing your product will become effortless.
3. What "Voice" or "Persona" will you use to deliver your product?
3.1. Professor-like - serious, professional, striving for perfection
3.1.1. *** Usually it takes about 30 times more effort to create a program, when adopting this approach
3.2. Relaxed - deliver great content, while having fun with it
3.3. *** Remember, if you deliver excellent value, no one really cares if you deliver your content like a college professor, or if you just relax and allow yourself to be yourself.
4. What's Your Product's VISION / GOAL?
4.1. WHY are you creating this product? What is your goal for creating this product?
4.1.1. Generate an Income
4.1.1.1. Then you better make it really good :)
4.1.2. Attract (high paying) Coaching Clients
4.1.2.1. Introductory offer - something to get my ideal clients into my world... Develop trust... Invite them to become my coaching client...
4.1.3. Position you as a Trusted & Credible Pro in front of your Ideal Clients
4.1.4. Give it away for free and UPSELL to my Paid Offers
4.1.4.1. SERVICES: Coaching, Group Coaching, Consulting, or other Live Event
4.1.4.2. PRODUCTS: Home Study Course, Membership Site, Other Online Course...
4.1.5. Give away a few modules, to give your prospect a taster, then require them to invest in it to get the whole program
4.1.5.1. Brilliant! :
4.2. Start an ASANA.com or Trello or MindMeister doc, so you can Map Out Your STeps & KEEP TRACK OF YOUR PROGRESS
5. Create a Title
5.1. If you created a good Vision Statement in step one, your title should be half way done
5.1.1. ... if your vision is to help Newly Promoted Managers Become Peak Performers... Well, just tweak it a bit, and "voila," there's your title
5.2. Hop over to amazon and see what are the best-selling titles that relate to your topic - get inspired and create a similar title
5.2.1. * Titles are NOT copyrighted - can't be copyrighted; BUT, I'M NOT AN ATTORNEY, so don't listen to me :)
5.3. - Make sure that your product title is powerful and talks to your target audience Titles are hard to come up with (at least for most of us) - ask for help from groups you belong to (LinkedIn, etc.) - some people can shake out great titles from their pinkie on a whim. Make sure that both the title and the subtitle "talk" directly to your target audience and expresses what your product will help with; or what will be gained after consuming your product
6. Create an Outline / Table of Contents (just like for a book)
6.1. What will you cover in your product?
6.2. How many modules will you have?
6.3. What will you cover in each module?
6.4. Create a list of your modules
6.4.1. First don't worry about the name/title of each module - just jot it down on "paper"
6.4.2. Once you are done, go over each module and change each into a powerful title - just like a headline.
7. Develop the Content
7.1. From Existing Content
7.1.1. Many of us are fanatic writers - we keep taking notes, writing articles, blog posts - we write looong answers to clients' questions - - some of us have books written that we never published...
7.1.1.1. If you are such a person, than your product is almost ready - you just need to compile it into a logical sequence, modify it a tad - or record videos based on your content - and you are about ready to look for a delivery method
7.1.2. PowerPoints you might have on the topic
7.1.3. eBook you might have written
7.1.4. Blog posts you've written on the topic
7.1.5. Past teleclasses, webinars, recordings you delivered on the topic
7.1.6. any written or spoken content you have completed in the past, that relates to your book topic...
7.2. Blog Your Way to a Product (or Book)
7.2.1. One of the easiest way to create your product - IF you are not in a rush to create it - is to create a module (or two) per week, in the form of a blog post or an article...
7.2.1.1. ... once you have all your content - all the chapters written (as a blog post or articles) you can move on to publishing your content as a book, OR create your product.
7.2.1.2. I suggest recording a video as well to accompany your blog posts or articles
7.2.1.3. When creating the product, add Checklists, MindMaps, Assignments, etc. to ensure to engage your customer on multiple levels.
7.2.2. Create questions based on table of contents you crated earlier
7.2.3. Create bullet points for what you want to cover in each chapter
7.2.4. Blog daily based on points 1 & 2 above
7.2.5. DON'T TRY TO COVER EVERYTHING! It's a beginner's mistake to try to go into way too many details regarding a broad (or narrow) topic -- STAY FOCUSED and cover as much as needed to create a clear picture - Not More; Not Less
7.2.6. Invite people to read and comment - improve content based on feedback and questions you receive...
7.2.7. DONE! Use the Blog-to-Book software, or transfer chapters and subchapters manually
7.3. RECORD Your Product
7.3.1. Create questions based on the outline, or table of contents, you created in the previous step
7.3.2. Create bullet points for what you want to cover in each module
7.3.2.1. Have someone interview you based on the questions and bullet points you created
7.3.2.1.1. -- contact E.G. Sebastian if you need help with the technology part OR you need someone to interview you
7.3.2.1.2. WHY would you want someone to interview you?
7.3.2.2. OR... Record each module, one at a time, based on the BulletPoints you created for each module
7.3.2.2.1. Make sure to have a basic script - or at least BULLET-POINTS before you start recording
7.3.3. DON'T TRY TO COVER EVERYTHING WITHIN YOUR PRODUCT, about your topics - about the topic of each module...!
7.3.3.1. It's a beginner's mistake to try to go into way too many details regarding a broad (or narrow) topic -- STAY FOCUSED and cover as much as needed to create a clear picture - Not More; Not Less
7.3.4. If you need your content as a text, have your recording transcribed on www.Fiverr.com, for about $15 to $20 per recorded hour
7.3.4.1. Edit the transciption or have someone edit it for you
7.3.4.2. *** You can possibly use the transcript as the starting point to publish a book on Amazon. Talk to E.G. if you need help
7.3.5. YIPEE!!!! Your product is Ready to Be Produced (or, if it's a book, it's ready to be published)
7.4. Just Sit Down & Write...
7.4.1. Some people love to write the traditional way - if that's you, all power to you :) -- The key is to keep at it, and DO NOT STRIVE FOR PERFECTION!
7.4.2. Just write - don't judge - you can edit later
7.4.3. DON'T TRY TO COVER EVERYTHING! It's a beginner's mistake to try to go into way too many details regarding a broad (or narrow) topic -- STAY FOCUSED and cover as much as needed to create a clear picture - Not More; Not Less
7.5. Private Label Rights (PLR) products
7.5.1. You can buy the rights to completely created products, and you just modify them a bit - you own the rights to it, so you can use the product however you want
7.5.1.1. *** Make sure to read what RIGHTS you have, so you don't get in any kind of trouble
7.5.2. Most inexpensive PLR are really poorly written, BUT those are the "best," in the sense that you have to do some serious re-writing, creating a brand new product :)
7.5.3. Send me a message to http://www.vcita.com/v/getmoreclients - or contact me on LinkedIn (www.LinkedIn.com/in/egSebastian) and ask me to send you a list of most reputable PLR sources - Let me know what product are you trying to crate; OR what niche you are in, so I can suggest the best sources for you
7.6. Ghost Writer
7.6.1. This can be really expensive, but if you have the budget, you can always have a ghostwriter create your entire product
7.7. Use a A COMBINATION OF SOME OR ALL OF THE ABOVE to Develop the Content for Your Product
7.7.1. Ahhh.... ! BRILLIANT!
7.8. * SHORTCUT *
7.8.1. Start with a Checklist
7.8.2. .... turn it into an eBook
7.8.3. ... turn it into a webinar
7.8.4. ... turn it into a Video Series
7.8.4.1. Chop up the webinar into multiple videos
7.8.4.2. "Shoot" brand new videos, based on the webinar's slides
7.8.5. Add the videos into your membership program OR make 'em part of your program
8. Get the Support You Need
8.1. Get Ongoing Support (online courses and group coaching): https://clientsenrollmentfunnels.com/register-choose-your-membership-2/
8.2. Request hourly as-needed coaching/mentoring: https://clientsenrollmentfunnels.com/contact/
9. Your FREEBIES: Checklist & MindMap
9.1. http://clientenrollmentmastery.com/wp-content/uploads/2017/06/9_Steps_to_Creating_Your_Online_Coaching_Program-3.pdf http://clientenrollmentmastery.com/wp-content/uploads/2017/06/9_Steps_to_Creating_Your_Online_Coaching_Program2.pdf
10. Decide on What Platform You'll Use to Deliver Your Product
10.1. myQuest
10.2. Membership Site, w. WordPress Plugin
10.3. Weekly Webinar Series, such as a 6-Weeks Group Coaching Program
10.4. jvZoo or ClickBank type platforms
10.5. Kajabi
10.6. Contact me if you need help with technology!
11. PROMOTE
11.1. Get Slightly Famous
11.2. Joint-Venture (JV) Partners
11.2.1. If you have not sold products in the past, start small - APPROACH PARTNERS WITH SMALLER LISTS: 500, 1000, 2000 Subscribers
11.2.1.1. Offer them at least 50% of the sales - up to 100% (remember, these are all "gift" sales that would not happen without the JV Partner
11.2.1.1.1. WHY 100%? Because your product should be (or can be) an "warm-up" product and you'll convert a certain percentage to invest into your Higher Priced Program or Product
11.2.1.2. Offer 30 to 40% of revenue-share, if you are delivering your program LIVE; though, in the beginning, I suggest sticking with 50%, so you get more YESes than NOs!
11.3. Social Media
11.3.1. Paid FB Ads
11.3.2. Boosted FB Posts
11.3.3. LinkedIn Direct Messaging
11.3.3.1. Effective for higher priced products
11.3.4. *** Automated Posts - Post to all social media effortlessly - set it and forget it
11.3.4.1. NextScript wp Plugin - free
11.3.4.2. www.Hootsuite.com - can schedule your Social Media posts for the whole week... or whole month... to all your social media
11.3.4.2.1. Free to a few social media platforms
11.3.4.2.2. Post to 10 social profiles for under $20
11.4. Affiliate Strategies
11.5. Grow your own list - you'll never be without clients!
11.5.1. Commit to becoming a List-Building NINJA!
11.6. WEBINARS
11.6.1. Very POWERFUL - but not very effective if you don't know (yet) how to get people to attend
12. GENERATE RECURRING INCOME
12.1. JV PARTNERS
12.2. FB ADS
12.3. FB RETARGETTED ADS
12.4. STRONG AFFILIATE STRATEGIES
12.5. MAKE YOUR PRODUCT PART OF PRODUCT DIRECTORIES
12.5.1. jvZoo
12.5.2. ClickBank
12.5.3. Coaching Directories
12.5.4. myQuest
13. Pick Your Product's Focus/Topic
13.1. Find out if people are searching for the solution you'd like to provide OR EVEN BETTER, FIND OUT WHAT PEOPLE ARE ACTIVELY SEARCHING FOR, and create a product that provides a solution
13.1.1. Don't focus on what you think people "need" - instead, create a product that people WANT and actively are searching for
13.1.2. Visit groups - LinkedIn, FB, etc. - where your ideal clients hang out and see what are the most Frequently Asked Questions
13.1.3. If you already know what topic you'd like to cover, start typing that topic in the Google search box... and see what suggestions pop up - those are the topics most people are looking for
13.1.3.1. You can also use the Google Keyword Planner to find out how many people search for your topic's main keyword
13.1.4. Survey your lists, friends - post surveys in your Social Media Groups - and find out what people think about your topic (or find out what are their # pains or challenges)
13.2. HOW will your product help those who invest in it?
13.2.1. What "transformation" will happen in their life, as a result of consuming your product?
13.2.2. The more specific you are, the more you increase your chances for success
13.2.3. The more Powerful Transformation you "propose," the more likely that your target audience will invest in your product
13.2.4. Ask yourself, Is my product offering such meaningful transformation, that my potential “customers” will gladly invest in it (vs just reading a book on the topic or watching free vids on YouTube)
13.3. CRUCIAL: Create a VISION based on the first 2 steps - WHAT will your product be about - WHO will it help and HOW?
13.3.1. Boil down your previous steps to a simple statement - What is your VISION for your product?
13.3.1.1. For example: To help Newly Promoted Managers cope with the pressure of their new position; help them get out of OVERWHELM, GET FOCUSED, AND BECOME PRODUCTIVITY NINJAS!
13.3.2. This VISION WILL HELP YOU IN MULTIPLE WAYS:
13.3.2.1. Tweak the words in your Vision Statement, to create a headline for your landing page
13.3.2.2. Create an opt-in offer title based on it
13.3.2.3. Webinar title
13.3.2.4. Create blog post and articles based on it
13.3.2.5. Video series
13.3.2.6. Your Vision for your product can be like a lighting torch, giving you a clear "way" on what to do next... just follow the "light" (follow the vision - approach the resolution in the vision from multiple angles)
13.3.2.6.1. * I believe that many struggle due to having a weak vision statement - or no Vision in place at all - and the whole business is built on "sand." Make sure you have a Powerful Vision Statement - one that addresses WHO you help and HOW you help...!
14. MINDSET - Which one are you? (I wrote this part a few years ago - feels a bit icky, but might be an eye-opener for some)
14.1. ***Ying/Yang***
14.1.1. Cerebral (my term) - Spends way way too much time overanalizing - unable to take action, as tries to understand all teh intricate parts... once gets started, gets confused and overwhelmed, as forgot - or is unsure - about how this action fits into the entire picture... and freaks out about next steps... then overthinks again too much...
14.1.2. Action-Man - Takes action, without hesitation. Believes in self and just puts in place all that need to be put in place... USUALLY ENDING UP WITH REALLY INEFECTIVE online presence and marketing materials in general...
14.1.3. Ying/Yang - a good balance of the above
14.1.4. Ying/Yang on Steroids - LRY - Overthinks, but takes massive action... can become overwhelming and frustrating really quickly...