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Consulting in "Real" usability? by Mind Map: Consulting in "Real" usability?
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Consulting in "Real" usability?

Consult!

Account management

Leverage the Internet

Not just standards and compliance

Brevity

Values

Client engagements

BE STRATEGIC

Get REAL!

Academic vs reality

Technology vs business

Meet expectations

Usable vs brand

Account profitability

Challenge clients

Triangulation of research

Be aware - What are your client's goals?

$ / Biz outcome

Compliance

Needs objective eye

They have no time!

'Butt protecting'

Communication

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