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Consulting in "Real" usability? by Mind Map: Consulting in "Real" usability?
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Consulting in "Real" usability?

Consult!

Account management

A priority

Leverage the Internet

Scalability

Not just standards and compliance

Developers learn how to do it right over time

Brevity

Not using words for words sake

Values

Honesty

sensible

Creativity, Everything doesn't fit in a box

Can do attitude

Compassion

Rigour

Client engagements

Product-based, Creativity required

Project-based, Clear outcome

Testing, Confidence building

BE STRATEGIC

Value add

Measurement

Business priorities, 80/20 rule, Do it quickly

Useful reports

Explain - why did users do that?, Give examples

Explain - How do I fix it!?, Design suggestions

Flexibility

Understand tech, Opportunities, Limitations

Get REAL!

Academic vs reality

Technology vs business

Meet expectations

Usable vs brand

Account profitability

Challenge clients

Triangulation of research

No research is perfect

Web analytics

Many techniques, Assess validity

Be aware - What are your client's goals?

$ / Biz outcome

Making money

Saving money

Branding

Public responsibility

Compliance

Tick in the box

Needs objective eye

They have no time!

'Butt protecting'

Communication

Buy in

Engaging all interested parties