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Market And Advertising In E-commerce
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Gen Sun
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Esbozo del Mapa Mental
Market And Advertising In E-commerce
por
Gen Sun
1. Online Cunsumer Decision-Making Process
1.1. 1- Need recognition
1.2. 2- Information search
1.3. 3- Evaluation, negotiation, selection
1.4. 4- Purchase, payment, delivery
1.5. 5- After-purchase service and evaluation
2. Increasing Loyalty And Trust
2.1. Improve your Website
2.2. Affilate with an Objective Third Party
2.3. Establish Trustworthiness
3. Market Segmentation and Building One to One relationships with Customers
4. Online Personalization
4.1. Matching of services, product, and advertising content
5. Objective and Characteristics of Web Advertising
5.1. Cost
5.2. Richness of format
5.3. Personalization
5.4. Timeliness
5.5. Location-based
5.6. Linking
5.7. Digital branding
6. Mobile Marketing
6.1. Conduct marketing or with a mobile device
7. Factors Influencing Online Consumer Behaviour
7.1. Personal Characteristics
7.2. Product/Service Factors
7.3. Merchant and Intermediary Factors
7.4. EC Systems
7.5. Environmental Factors
8. EC consumer market research
8.1. Obeserving Customers' Movements Online
8.2. Web Bugs
8.3. Spyware
8.4. Web Analytics and Mining
8.5. Clickstream data
8.6. Web mining
9. Major online advertising methods
9.1. Google
9.2. Viral marketing
9.3. Video ADS
10. Various advertising strategies and types of promotions
10.1. Affiliate marketing
10.2. Ads as a Commodity
10.3. Selling Space by Pixels
10.4. Personalized Ads
10.5. Webcasting
10.6. Ad Exchanges
10.7. Advertisement as a Revenue Model
10.8. Choose-Your-Own-Ad Format
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