Online Mind Mapping and Brainstorming

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NGO Netzwerkmarketing by Mind Map: NGO Netzwerkmarketing
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NGO Netzwerkmarketing

Mitarbeiter

Als Fürsprecher motivieren

Umgang Neue Medien schulen

SMP implementieren

Stories erzählen lassen

Mitbestimmung (Wikis)

Interessierte

Communities finden

Twitter + FB als Einstieg

Verteiler-Akquise

Resultate kommunizieren

Teilhabe ermöglichen

Aktionen im Kontext auslösen

Spender

Donor Management

Exklusive News

Mitbestimmung

Projekteinsicht

Spendenerlebnis teilen

Ehrenamtliche

Feedback der Basis nutzen

Stories erzählen lassen

Mit-Moderation

Evtl. Monitoring auslagern

Tools

Facebook

YouTube

Wikipedia

Twitter

Blog

Apps

"Social Culture" by Kanter/Fine

Use social media to engage in two-way conversations about the work of the organization with people inside and outside of the organization.

Embrace mistakes and take calculated risks.

Reward learning and reflection.

Use a “try it and fix it as we go” approach that emphasizes failing fast.

Overcome organizational inertial (“We’ve always done it this way”) through open and robust discussions.

Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism, or quality.

Trust staff to make decisions and respond rapidly to situations, rather than crawl through endless check-off and approval processes.