Google Company’s SOSTAC

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Google Company’s SOSTAC by Mind Map: Google Company’s SOSTAC

1. New node

2. Situation Analysis

2.1. Google ‘s main internet product are Access, Calico, Waymo and its core products such as Search, Android, Maps, Chrome, Gmail, Youtube, Google Play.

2.2. Three distinctive competitive (marketing advantages) are Google Technology Infrastructure, Innovative Services, and Th

3. Objective

3.1. Mission

3.1.1. To organise the world ‘s information and make it universally accessible and useful.

3.2. Vision

3.2.1. To provide access to the world ‘ information in one click.

3.3. Marketing objective

3.3.1. From growing awareness to driving sales change with every campaign such as Google Media Lab manages the media strategy for all of Google’s digital advertising campaigns.

3.3.1.1. New node

3.3.1.1.1. New node

3.4. S

3.4.1. The reporting view must not receive more than 10 million sessions in 30 days. The Data Sharing setting Google products and services must be turned on for your Analytics account.

3.4.2. The reporting view must not receive more than 10 million sessions in 30 days. The Data Sharing setting Google products and services must be turned on for your Analytics account.

3.5. M

3.5.1. Google could surf the numbers of accessed surfers every moment of the time

3.6. A

3.6.1. Any suggestions or spam towards the irrelevant of Google service will immediately taken the action through Gmail.

3.7. R

3.7.1. B2B,B2C, C2C are the strategy that enhance the of business as well

3.8. T

3.8.1. Should be timed based

3.8.2. New node

4. Strategy

4.1. 1.Segment- demographic, psychographic, behavioural geographic

4.2. Target market-Also most internet users say they do not know how to control the information that is collected about them by a website. Only 65% of users change their browser settings to limit the information that is collected.

5. Tactic

5.1. There are 8 ‘P in marketing mix

5.2. Communication tool to use by Google= Google Allo and Google Duo, Google Photos, Google Apps

5.2.1. 1. Smart messaging and simple video calling to care customer service if needed.

5.2.2. 2. Respond quickly, express through emojis, photos, stickers, and meet your Google assistant.

5.2.3. 3. Easily save what matters.

6. Action

6.1. As a Google Premier Partner Agency, Bayshore Solutions empowers your marketing with not only up-to-the-minute expertise in Google Tools including Google, Analytics, AdWords, You Tube, and more, but agency-partner exclusive access to the latest in specific Google data across all industries covered by Google search and digital advertising.

6.1.1. Only 3% of all Google Partners worldwide are qualified and recognized as a Premier Partner by Google.

7. Control

7.1. 1. User experience review

7.2. 2. Conversion rate optimisation

7.3. Frequency of reporting- such as pop out automatic that come when customer surfs the site.