Market segmentation
by Vyshakh Nair
1. Demographics
1.1. Age
1.2. Marital Status
1.3. Gender
1.4. Income
1.5. Ethnic background
1.6. Education level
2. Geographics
2.1. Local
2.2. National
2.3. Regional
2.4. International
2.5. Climate
3. Psychographics
3.1. Activities
3.2. Attitude
3.3. opinions
3.4. Personalities
3.5. Lifestyle
3.6. Cognitive attributes
3.7. Values
4. Behavioural
4.1. Benefits
4.2. pattern
4.3. Usage rates