Market segmentation

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Market segmentation by Mind Map: Market segmentation

1. Psychographics

1.1. Activities

1.2. Attitude

1.3. opinions

1.4. Personalities

1.5. Lifestyle

1.6. Cognitive attributes

1.7. Values

2. Behavioural

2.1. Benefits

2.2. pattern

2.3. Usage rates

3. Demographics

3.1. Age

3.2. Marital Status

3.3. Gender

3.4. Income

3.5. Ethnic background

3.6. Education level

4. Geographics

4.1. Local

4.2. National

4.3. Regional

4.4. International

4.5. Climate