Online Mind Mapping and Brainstorming

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Getting Real by Mind Map: Getting Real
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Getting Real



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Freemium model

No long-term contracts

Pay bills when due

Expose hidden costs


3 Musketeers

Evaluate on Open Source contributions

Don't silo development

Alone time for focused development

Hire only the people you need

Test new members with a task

Seek happy, quick-learning generalists

Choose motivating tools and processes

Make developers support the app

Celebrate the small victories

Hire good writers


Ignore requests until repeated

Keep app small, underdo competition

Build only what you can manage

Have a clear competitor/enemy

One-point vision for the project

Divide work into manageable sections

Design for things to go wrong

More mature should not mean bigger

One-point vision for the project


Release early and often

Launch program on time and on budget

New release 30 days after first public

Have an ongoing development log

Work in iterations


Use the blogosphere

Splashy launches, powerful promo

Friendly, personable, approachable

Speak same language as the customer

Let people know about, sign up early

Track logs

Don't respond too quickly to negatives


Don't use beta as an excuse

Test with real users

Prioritize bugs

Set expectations with first release


Lower the cost of change

Ignore details, keep big picture in view

Open system - API and RSS

Keep code as simple as possible

Normal, blank and error states

Keep scalability in mind

Focus only on the essentials

Start with essential core of page

No blueprints


Identify core market early

What do they NOT want

Let customers know of any problems

Respond quickly to customers

Tough love, say "NO" to customers


Brainstorm, sketch and HTML

Embrace Constraints

Ignore problem you don't yet have

Make decisions quickly

Solve own problem to maintain passion

Listen to the code

Understand your product's personality

Share your knowledge with the world

Be open to changing the app

Know what your competitor is doing

UI and Docs

Incorporate admin into interface

Design the interface first

Context of a site over consistency

Give it a memorable name

Inline help/faq

No dead documents

Write a general story not details