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CUSTOMER AVATAR by Mind Map: CUSTOMER AVATAR

1. Does not know my brand.

2. Education

2.1. Some college

3. Knows she has a problem.

4. Organization

4.1. All over the place

5. Goals

5.1. Broad goals

5.1.1. To start her own business.

5.1.2. To build a blog

5.1.3. To get traffic to her blog/website

5.1.4. To get paying clients

5.1.5. To learn Facebook Ads

6. Challenges

6.1. Finances

6.1.1. No money

6.1.2. Minimum wage

6.1.3. Part time job

6.1.4. Rent too high

6.2. Time

6.2.1. Too little time

7. Awareness

7.1. Looking for a solution.

8. Sources

8.1. Facebook Groups

8.1.1. Living the Laptop Life

8.1.2. Human of Onlilne Business

8.1.3. The Systems and Sass Society

8.2. Instagram

8.3. Google

8.4. LinkedIn

8.5. Podcasts

9. Fears

9.1. Not going to make it

9.2. Not good enough

9.3. Lagging behind

9.3.1. Lack of experience

9.4. Can't catch up

9.5. Overwhelmed

10. Worldview

10.1. Not religious

11. JENNIFER FLORES

11.1. NAME

12. Psychographics

12.1. Aware and respectful of other cultures

12.2. Worried about money

12.3. Likes fine clothing

12.4. Likes to travel

12.5. Appreciates good food

12.6. Wants an nice car

12.7. Favors quality over economy

12.8. Values time with a small group of friends

12.9. Wants to spend time with her family

12.10. Wants to be her own boss

12.11. Doesn't like to take orders from anyone

12.12. Wants to feel free.

12.13. Introverted

12.14. Reads a lot

12.15. Has a desire for learning how to make money online.

12.15.1. Blogging

12.15.2. Facebook Ads

12.15.3. Website traffic

12.15.4. Affiliate marketing

12.15.5. Sales funnles

13. Demographics

13.1. Age

13.1.1. 34

13.2. Gender

13.2.1. Female

13.3. Income

13.3.1. 30K per year

13.4. Interests

13.4.1. Writing

13.4.1.1. Reading

13.4.1.1.1. Learning

13.5. Job Title

13.5.1. Admin Assistant

13.6. Marital status

13.6.1. Single