CUSTOMER AVATAR
by Petra Elva Cutri
1. Does not know my brand.
2. Education
2.1. Some college
3. Knows she has a problem.
4. Goals
4.1. Broad goals
4.1.1. To start her own business.
4.1.2. To build a blog
4.1.3. To get traffic to her blog/website
4.1.4. To get paying clients
4.1.5. To learn Facebook Ads
5. Awareness
5.1. Looking for a solution.
6. Sources
6.1. Facebook Groups
6.1.1. Living the Laptop Life
6.1.2. Human of Onlilne Business
6.1.3. The Systems and Sass Society
6.2. Instagram
6.3. Google
6.4. LinkedIn
6.5. Podcasts
7. Worldview
7.1. Not religious
8. JENNIFER FLORES
8.1. NAME
9. Psychographics
9.1. Aware and respectful of other cultures
9.2. Worried about money
9.3. Likes fine clothing
9.4. Likes to travel
9.5. Appreciates good food
9.6. Wants an nice car
9.7. Favors quality over economy
9.8. Values time with a small group of friends
9.9. Wants to spend time with her family
9.10. Wants to be her own boss
9.11. Doesn't like to take orders from anyone
9.12. Wants to feel free.
9.13. Introverted
9.14. Reads a lot
9.15. Has a desire for learning how to make money online.
9.15.1. Blogging
9.15.2. Facebook Ads
9.15.3. Website traffic
9.15.4. Affiliate marketing
9.15.5. Sales funnles
10. Organization
10.1. All over the place
11. Challenges
11.1. Finances
11.1.1. No money
11.1.2. Minimum wage
11.1.3. Part time job
11.1.4. Rent too high
11.2. Time
11.2.1. Too little time
12. Fears
12.1. Not going to make it
12.2. Not good enough
12.3. Lagging behind
12.3.1. Lack of experience
12.4. Can't catch up
12.5. Overwhelmed
13. Demographics
13.1. Age
13.1.1. 34
13.2. Gender
13.2.1. Female
13.3. Income
13.3.1. 30K per year
13.4. Interests
13.4.1. Writing
13.4.1.1. Reading
13.4.1.1.1. Learning
13.5. Job Title
13.5.1. Admin Assistant
13.6. Marital status
13.6.1. Single