CUSTOMER AVATAR
by Petra Elva Cutri
1. Does not know my brand.
2. Education
2.1. Some college
3. Knows she has a problem.
4. Organization
4.1. All over the place
5. Goals
5.1. Broad goals
5.1.1. To start her own business.
5.1.2. To build a blog
5.1.3. To get traffic to her blog/website
5.1.4. To get paying clients
5.1.5. To learn Facebook Ads
6. Challenges
6.1. Finances
6.1.1. No money
6.1.2. Minimum wage
6.1.3. Part time job
6.1.4. Rent too high
6.2. Time
6.2.1. Too little time
7. Awareness
7.1. Looking for a solution.
8. Sources
8.1. Facebook Groups
8.1.1. Living the Laptop Life
8.1.2. Human of Onlilne Business
8.1.3. The Systems and Sass Society
8.2. Instagram
8.3. Google
8.4. LinkedIn
8.5. Podcasts
9. Fears
9.1. Not going to make it
9.2. Not good enough
9.3. Lagging behind
9.3.1. Lack of experience
9.4. Can't catch up
9.5. Overwhelmed
10. Worldview
10.1. Not religious
11. JENNIFER FLORES
11.1. NAME
12. Psychographics
12.1. Aware and respectful of other cultures
12.2. Worried about money
12.3. Likes fine clothing
12.4. Likes to travel
12.5. Appreciates good food
12.6. Wants an nice car
12.7. Favors quality over economy
12.8. Values time with a small group of friends
12.9. Wants to spend time with her family
12.10. Wants to be her own boss
12.11. Doesn't like to take orders from anyone
12.12. Wants to feel free.
12.13. Introverted
12.14. Reads a lot
12.15. Has a desire for learning how to make money online.
12.15.1. Blogging
12.15.2. Facebook Ads
12.15.3. Website traffic
12.15.4. Affiliate marketing
12.15.5. Sales funnles
13. Demographics
13.1. Age
13.1.1. 34
13.2. Gender
13.2.1. Female
13.3. Income
13.3.1. 30K per year
13.4. Interests
13.4.1. Writing
13.4.1.1. Reading
13.4.1.1.1. Learning
13.5. Job Title
13.5.1. Admin Assistant
13.6. Marital status
13.6.1. Single