Scarborough, Norman. Essentials of Entrepreneurship and Small Business Management, 6th Ed. Prentice Hall, c. 2011
Develop a clear vision & translate into a mission statement
Assess the company's strengths & weaknesses
Scan the environment for opportunities & threats facing the business
Identify the key success factors
Analyze the competition
Create company goals & objectives
Formulate strategic options & select the appropriate strategies
Translate strategic plans into action plans
Establish accurate controls
Industry & market feasibility analysis
Product or service feasibility analysis
Financial feasibility analysis
to determine whether or not an entrepreneur’s idea is a viable foundation for creating a successful business
Business & Industry profile
Company's business strategy
Profile of products & services
Owners' & officiers' resumes
Plan of operation
Loan investment proposal
Find a niche and fill it.
Use the power of publicity.
Don’t just sell; entertain
Strive to be unique.
Connect customers on an emotional level.
Create an identity for your business through branding.
Embrace social networking.
Start a blog.
Create online videos.
Focus on the customer.
Be devoted to quality.
Pay attention to convenience.
Concentrate on innovation.
Be dedicated to service.
Cash Flows statement
Family & friends
Public stock offering
commercial finance companies
savings & loans associations
small business investment companies
small business lending companies