Taylormaking: A New Era of Modern Branding and Customer Connection Ken Hughes

Book summary of "Taylormaking: A New Era of Modern Branding and Customer Connection" by Ken Hughes

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Taylormaking: A New Era of Modern Branding and Customer Connection Ken Hughes von Mind Map: Taylormaking: A New Era of Modern Branding and Customer Connection Ken Hughes

1. 7. Authenticity & vulnerability

2. 8. Customer intimacy

3. 9. We don't succeed alone - the employee experience (EX)

4. 10. Brand value & purpose

5. 11. There is always room for improvement

6. 12. Connection is everything

7. 1. Building your connection

8. 2. Challenging the business model

9. 3. Beyond expectations

10. 4. Building your tribe

11. 5. Invite them in - collaboration is key

12. 6. Personalization - it's all about you